You’re right. Video has become too hard.

Especially if you want millions of views and thousands of comments that will attract paid sponsorship, product placements and a chance for you to get paid a bag of money by Meta, YouTube or TikTok.

You’ve probably noticed that the people who get all that stuff have really slick, highly produced videos that move fast, dazzle your eyes and make it so you just can’t seem to look away.

It’s called Retention Editing.

It’s a trick that keeps you watching a video for longer periods of time by keeping things moving, shaking, refocusing, and locking you in so you don’t miss what could be happening next.

And it’s hard to do on your own.

So yes, video like this is hard.

But it’s also video like this that is starting to come crashing down.

Why?

Because it promises so much but delivers so little.

All those crazy visual effects and vocal edits that remove the breath breaks and pauses?

They’re making everyone who uses this technique really forgettable.

Not because they’re not good at what they do. But because all that visual and audio tweaking is separating us from what they are.

Quite simply, the more polished everything is, the less relatable you are.

And in 2024, relatability is the trend that supersedes all the stuff your Adobe After Effects subscription can throw at us.

Kylie Jenner has been trying to move away from the ultra-polished and untouchable to try and forge a more relatable image. That’s because the Kardashians have become almost nobodies again as all their shenanigans, photoshopping and unrealistic beauty standards and lifestyles have become tiresome.

Taylor Swift’s relatable, goofy, approachable nature has almost become the gold standard for how influencers and celebrities should be.

Sure, be talented, but also, don’t make yourself too unlike the people who love you, otherwise you just become another plastic Kardashian.

And it’s not just the women who are on this trend.

The Number-One song in Australia right now is from a generic moustache-and-moppy-messed-hair guy singing a basic rock song—not some gangster rapper covered in Gucci while bikini-clad girls are draped over a Lamborghini.

The Number Four song features a very average-looking guy with a beard and long hair singing a folksy acoustic guitar song.

These songs by Benson Boone and Noah Kahan contain vulnerable lyrics about mistakes made, losses suffered, and trying to get back on top of things to move on with life.

Vulnerability and authenticity and a whole lot less glitz, glamorous and bling is what’s hot right now.

Where does this leave those of us who don’t have the time or skills to pull of the slick, graphics-filled and stunningly professional video of the big influencers?

It means we’re perfectly positioned to do what we do so well.

  • Know what you’re talking about.
  • Have some substance behind what you’re saying.
  • Have a decent quality microphone.
  • But don’t overcomplicate things too much.

The most important two things are your personality style and your knowledge.

If you’re relatable and helpful, you’ll do fine.

You just need to give it time.

Not two weeks. But a year at least.

Eventually, you become a vital part of someone’s week.

And that’s the greatest gift you can receive as a content creator.


Stop paying monthly subscriptions for social media scheduling!

Your story is worth sharing on social media without a monthly subscription.

Sociamonials has all the regular features you need in a social media scheduler but with one big difference. There’s no monthly subscription.

Just pay once and you’re done. Never pay again.

You won’t find this deal on their website – you’ll need to get it here.