DANTE ST JAMES

EXPERTISE & SUBJECT MATTER

CERTIFICATIONS

MEMBERSHIPS

MAJOR PARTNERS

STREAMS

STREAM 1: TECHNOLOGY

Digital Trends & Insights

FACEBOOK, Instagram, Linkedin, social Media & the internet

Who is using social media, Facebook, LinkedIn, Instagram and more – plus what are they doing, and what has this new mobile world done for traditional business?

Online Marketing

FACEBOOK, Instagram, Linkedin, social Media & the internet

The world of marketing has changed. With social media there are boundless opportunities to share your message with a much broader audience.

Amazing Digital Content

FACEBOOK, Instagram, Linkedin, social Media & the internet

There is so much more than just written text to offer when it comes to social media and the web. In fact, you can create compelling, engaging and shareable content on your phone.

Online Tools to Create Communities and Enagement

FACEBOOK, Instagram, Linkedin, social Media & the internet

A look at a big range of free tools to create better content that helps build fans, loyalty and community on the webs and on social media.

Facebook Ads (Beginners)

Facebook & Instagram

A beginners guide to the Facebook Ads platform covering Campaign Objectives, Use of Ad Sets and creating the Ads themselves.

Facebook Ads (Intermediate)

Facebook & Instagram

Advanced Targeting through interests, Custom Audiences, using your existing customer and marketing lists along with best practices around ad copy and graphics.

Facebook Ads (Advanced)

Facebook & Instagram

Lead Generation Ads, Landing Pages, Mixed-Funnel Campaigns and Multi-stage retargeting for serious marketers looking to go far beyond the “boost”

Instagram (Beginners)

Facebook & Instagram

We’ll set up an Instagram account for both personal use and business use and see the difference between them. See best practices with graphics and video along with creating the most beautiful profile you can!

Instagram (Intermediate)

Facebook & Instagram

We’ll look at a range of third party tools that create simply better posts on Instagram as well as seeing examples from some of the very best personal, influencer and small business profiles out there.

Instagram (Advanced)

Facebook & Instagram

This session is all about Instagram (and Facebook) Stories. How are they used? How do you get the best effects, stickers and viewing of your stories, and how to do they fit in to your overall marketing plan?

Facebook & Instagram Insights

Facebook & Instagram

We look at the data behind your Facebook Page and Instagram Business Profile to see what is shows about your success, and how to use these numbers to make your social profile even better.

Facebook Messenger

Facebook & Instagram

This session on Facebook’s Messenger doesn’t just consider your own personal Messenger, but your business inbox along with your unified business inbox from Facebook, Instagram and even WhatsApp.

Starting with LinkedIn

LinkedIn

We’ll start with setting up a profile, filling it out and making your first connections. You’ll also follow those you wish to receive updates from, and learn how to reach out to increase your influence.

Marketing on LinkedIn (Organic)

LinkedIn

How do people market themselves or their business on LinkedIn? There are some subtle differences. This sessions shows you how to position yourself, reach out to new audiences and grow your influence.

Marketing on LinkedIn (Paid)

LinkedIn

Advertising on LinkedIn is becoming more and more important now that it’s so noisy with people all self-promoting themselves. We show you the LinkedIn advertising platform and how it cam help you cut through the noise.

Local Digital Marketing

Marketing

Wherever you are, chances are that digital marketing has made itself known in your community.This session compares local traditional advertising like radio, TV and newspapers to social media and search advertising.

Google, SEO & Your Business

Digital Marketing

This beginners look at how your business interacts with Google covers how Google works, GoogleMyBusiness, the concepts around SEO and how to get started on getting your business found.

SEO MASTERY (INTERMEDIATE)

Digital Marketing

We look at the “six rings” of SEO and what you can do with each to ensure that your business is found – and who you can get help from to do the hard parts.

SEO MASTERY (ADVANCED)

Digital Marketing

We look at specific example of technical SEO challenges and how to overcome them, along with a bunch of ways to address your off-page SEO by gaining new links and citations.

Social Media Strategy

Digital Marketing
Learn how you can harness social media to help your business, organisation or community group. We’ll share our five steps to building an effective social media strategy and measuring its success.

Writing for Social Media

Digital Marketing
Get our top tips on how to boost your business, organisation or community group through effective social media messaging.
Learn how to build a brand tone of voice and target your audiences effectively using social media.

Get Started with Code 

Digital Literacy
Learn the basics of coding – what it is, what it’s used for and how everyone can benefit from it. This course gives you the chance to get some hands-on learning with a simple, guided coding activity.

Get Started with Code 

Digital Literacy
Learn the basics of coding – what it is, what it’s used for and how everyone can benefit from it. This course gives you the chance to get some hands-on learning with a simple, guided coding activity.

Measuring Success with Google Analytics

Digital Literacy
Learn how to use website data to set goals, draw insights and measure the success of your business or organisation.

Bulding a website with WordPress

Websites

Learn how to install WordPress on your web host, make it attractive using the Divi theme for easy page building and secure it.

Bulding a website with Joomla

Websites

Learn how to install Joomla on your web host, make it attractive using the JABuilder extension for easy page building and secure it.

Bulding a website with Wix

Websites

Learn how to build your own website with a theme and add-ons from Wix.

Other Technology Subject Matter Expertise Available

STREAM 3: DIGITAL LITERACY

Introduction to Email

Seniors & Remote Communities

What exactly is email, and how can you use it to communicate with family, friends and businesses around the world? This introduction shows you how to use Gmail to communicate

Using Spreadsheets

Seniors & Remote Communities

We will use a spreadsheet to build a budget, calculate costs and store important informtion using Google Sheets.

Make your own presentations

Seniors & Remote Communities

We’ll build attractive presentations for free using Google Slides.

Build your own professional profile

Job Seekers & New Businesses

Using LinkedIn, we’ll cerate out own professional profiles for presenting ourselves in an appropriate way to potential employers, or to present our own businesses to the world.

Build your own CV or Resume

Job Seekers & New Businesses

What do you need in a resume? What information is too little… or too much? We show you how to make your own CV that is both professional and easy to do.

How to ace that interview

Job Seekers & New Businesses

It can be nerve-wracking to walk in to the first interview you’ve had in a long time. This session will have you ready to present yourself in the best possible way to get that job!

How to write a cover letter

Job Seekers & New Businesses

Before they even get to your resume, employers will read your cover letter to see if you are worthy of consideration. We show you how to write a great cover letter to help you get that job.

How to write a cover letter

Job Seekers & New Businesses

Before they even get to your resume, employers will read your cover letter to see if you are worthy of consideration. We show you how to write a great cover letter to help you get that job.

Trello, Asana & Other Workflow Management Tools

GMail, GSuite and Google’s Productivity Tools

Online Booking Tools like Calendly, Bookafy & Timely,.

CRM systems like Hubspot, Teamwave & more

Cyber Security & Online Privacy including Password Management

Using and getting the most out of your iOS and Android devices

STREAM 2: START-UPS & BUSINESS GROWTH

Empathy: The New Way of Doing Business

BUSINESS GROWTH

When the competitive actions and “greed is good” fails to deliver, there is another way that may be better suited to your business. A look at applying empathy to every part of your business to create a sustainable business with heart.

Collaboration: The new powerhouse of small business

Business Growth

In a world where where large conglomerates and digital behemoths are taking it all, small business has one advange… and that is the ability to move fast, collaborate and form joint initiatives – even with their competitors.

Skills for starting your own business: Getting started

Start Ups
This is session one of a three-part series that has been designed to support everyday people to build and grow their own businesses. We’ll cover key business concepts and frameworks, and help you workshop your own business ideas.

Skills for starting your own business: Bringing your business ideas to life

Start Ups

This is session two of a three-part series that has been designed to support everyday people to build and grow their own businesses. We’ll cover key business concepts and frameworks, and help you workshop your own business ideas.

Skills for starting your own business: Making a plan for success

Start Ups

This is session three of a three-part series that has been designed to support everyday people to build and grow their own businesses. We’ll cover key business concepts and frameworks, and help you workshop your own business ideas.

The Leave Business Movement

Start Ups

While there are courses, books and a world of pseudo certifications in “Lean” there are also only 3 simple things that any small business needs to understand about the lean approach to business.

The 3 things that should tell you that you’re not meant to be an employee

Start Ups

It took 13.5 years of working for one employer and a final act of corporate betrayal to finally convince Dante St James that being an employee was never really meant to be his thing.

F&%k Ups, Failures and Fatigue: The Long Road of Small Business

Start Ups

When Dante St James attempted to grow his business, it failed spectacularly and took years of hard work to make up that lost ground and start a new, far more sensible business. And it all could have gone much smoother if only he’d done his homework.

Starting from an Agile-First position

Start Ups

Getting big bank loans and seeking venture capital is one way of starting a new business. So is the Agile and Lean methodology. And while it’s made for big tech companies, it is even better when applied to small businesses.

The affordable (and often free) help available to start a new business

Start Ups

Getting big bank loans and seeking venture capital is one way of starting a new business. So is the Agile and Lean methodology. And while it’s made for big tech companies, it is even better when applied to small businesses.

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