EXPERTISE & SUBJECT MATTER

Who is using social media, Facebook, LinkedIn, Instagram and more – plus what are they doing, and what has this new mobile world done for traditional business?

The world of marketing has changed. With social media there are boundless opportunities to share your message with a much broader audience.

There is so much more than just written text to offer when it comes to social media and the web. In fact, you can create compelling, engaging and shareable content on your phone.

A look at a big range of free tools to create better content that helps build fans, loyalty and community on the webs and on social media.

A beginners guide to the Facebook Ads platform covering Campaign Objectives, Use of Ad Sets and creating the Ads themselves.

Advanced Targeting through interests, Custom Audiences, using your existing customer and marketing lists along with best practices around ad copy and graphics.

Lead Generation Ads, Landing Pages, Mixed-Funnel Campaigns and Multi-stage retargeting for serious marketers looking to go far beyond the “boost”

We’ll set up an Instagram account for both personal use and business use and see the difference between them. See best practices with graphics and video along with creating the most beautiful profile you can!

We’ll look at a range of third party tools that create simply better posts on Instagram as well as seeing examples from some of the very best personal, influencer and small business profiles out there.

This session is all about Instagram (and Facebook) Stories. How are they used? How do you get the best effects, stickers and viewing of your stories, and how to do they fit in to your overall marketing plan?

We look at the data behind your Facebook Page and Instagram Business Profile to see what is shows about your success, and how to use these numbers to make your social profile even better.

This session on Facebook’s Messenger doesn’t just consider your own personal Messenger, but your business inbox along with your unified business inbox from Facebook, Instagram and even WhatsApp.

We’ll start with setting up a profile, filling it out and making your first connections. You’ll also follow those you wish to receive updates from, and learn how to reach out to increase your influence.

How do people market themselves or their business on LinkedIn? There are some subtle differences. This sessions shows you how to position yourself, reach out to new audiences and grow your influence.

Advertising on LinkedIn is becoming more and more important now that it’s so noisy with people all self-promoting themselves. We show you the LinkedIn advertising platform and how it cam help you cut through the noise.

Wherever you are, chances are that digital marketing has made itself known in your community.This session compares local traditional advertising like radio, TV and newspapers to social media and search advertising.

This beginners look at how your business interacts with Google covers how Google works, GoogleMyBusiness, the concepts around SEO and how to get started on getting your business found.

We look at the “six rings” of SEO and what you can do with each to ensure that your business is found – and who you can get help from to do the hard parts.

We look at specific example of technical SEO challenges and how to overcome them, along with a bunch of ways to address your off-page SEO by gaining new links and citations.

Learn how to install WordPress on your web host, make it attractive using the Divi theme for easy page building and secure it.

Learn how to install Joomla on your web host, make it attractive using the JABuilder extension for easy page building and secure it.

Learn how to build your own website with a theme and add-ons from Wix.

What exactly is email, and how can you use it to communicate with family, friends and businesses around the world? This introduction shows you how to use Gmail to communicate

We will use a spreadsheet to build a budget, calculate costs and store important informtion using Google Sheets.

We’ll build attractive presentations for free using Google Slides.

Using LinkedIn, we’ll cerate out own professional profiles for presenting ourselves in an appropriate way to potential employers, or to present our own businesses to the world.

What do you need in a resume? What information is too little… or too much? We show you how to make your own CV that is both professional and easy to do.

It can be nerve-wracking to walk in to the first interview you’ve had in a long time. This session will have you ready to present yourself in the best possible way to get that job!

Before they even get to your resume, employers will read your cover letter to see if you are worthy of consideration. We show you how to write a great cover letter to help you get that job.

Before they even get to your resume, employers will read your cover letter to see if you are worthy of consideration. We show you how to write a great cover letter to help you get that job.