DANTE ST JAMES
EXPERTISE & SUBJECT MATTER
CERTIFICATIONS
MEMBERSHIPS
MAJOR PARTNERS
STREAMS
STREAM 1: TECHNOLOGY
Digital Trends & Insights
FACEBOOK, Instagram, Linkedin, social Media & the internet
Who is using social media, Facebook, LinkedIn, Instagram and more – plus what are they doing, and what has this new mobile world done for traditional business?
Online Marketing
FACEBOOK, Instagram, Linkedin, social Media & the internet
The world of marketing has changed. With social media there are boundless opportunities to share your message with a much broader audience.
Amazing Digital Content
FACEBOOK, Instagram, Linkedin, social Media & the internet
There is so much more than just written text to offer when it comes to social media and the web. In fact, you can create compelling, engaging and shareable content on your phone.
Online Tools to Create Communities and Enagement
FACEBOOK, Instagram, Linkedin, social Media & the internet
A look at a big range of free tools to create better content that helps build fans, loyalty and community on the webs and on social media.
Facebook Ads (Beginners)
Facebook & Instagram
A beginners guide to the Facebook Ads platform covering Campaign Objectives, Use of Ad Sets and creating the Ads themselves.
Facebook Ads (Intermediate)
Facebook & Instagram
Advanced Targeting through interests, Custom Audiences, using your existing customer and marketing lists along with best practices around ad copy and graphics.
Facebook Ads (Advanced)
Facebook & Instagram
Lead Generation Ads, Landing Pages, Mixed-Funnel Campaigns and Multi-stage retargeting for serious marketers looking to go far beyond the “boost”
Instagram (Beginners)
Facebook & Instagram
We’ll set up an Instagram account for both personal use and business use and see the difference between them. See best practices with graphics and video along with creating the most beautiful profile you can!
Instagram (Intermediate)
Facebook & Instagram
We’ll look at a range of third party tools that create simply better posts on Instagram as well as seeing examples from some of the very best personal, influencer and small business profiles out there.
Instagram (Advanced)
Facebook & Instagram
This session is all about Instagram (and Facebook) Stories. How are they used? How do you get the best effects, stickers and viewing of your stories, and how to do they fit in to your overall marketing plan?
Facebook & Instagram Insights
Facebook & Instagram
We look at the data behind your Facebook Page and Instagram Business Profile to see what is shows about your success, and how to use these numbers to make your social profile even better.
Facebook Messenger
Facebook & Instagram
This session on Facebook’s Messenger doesn’t just consider your own personal Messenger, but your business inbox along with your unified business inbox from Facebook, Instagram and even WhatsApp.
Starting with LinkedIn
We’ll start with setting up a profile, filling it out and making your first connections. You’ll also follow those you wish to receive updates from, and learn how to reach out to increase your influence.
Marketing on LinkedIn (Organic)
How do people market themselves or their business on LinkedIn? There are some subtle differences. This sessions shows you how to position yourself, reach out to new audiences and grow your influence.
Marketing on LinkedIn (Paid)
Advertising on LinkedIn is becoming more and more important now that it’s so noisy with people all self-promoting themselves. We show you the LinkedIn advertising platform and how it cam help you cut through the noise.
Local Digital Marketing
Marketing
Wherever you are, chances are that digital marketing has made itself known in your community.This session compares local traditional advertising like radio, TV and newspapers to social media and search advertising.
Google, SEO & Your Business
Digital Marketing
This beginners look at how your business interacts with Google covers how Google works, GoogleMyBusiness, the concepts around SEO and how to get started on getting your business found.
SEO MASTERY (INTERMEDIATE)
Digital Marketing
We look at the “six rings” of SEO and what you can do with each to ensure that your business is found – and who you can get help from to do the hard parts.
SEO MASTERY (ADVANCED)
Digital Marketing
We look at specific example of technical SEO challenges and how to overcome them, along with a bunch of ways to address your off-page SEO by gaining new links and citations.
Social Media Strategy
Digital Marketing

Writing for Social Media
Digital Marketing

Learn how to build a brand tone of voice and target your audiences effectively using social media.
Get Started with Code
Digital Literacy

Get Started with Code
Digital Literacy

Measuring Success with Google Analytics
Digital Literacy

Bulding a website with WordPress
Websites
Learn how to install WordPress on your web host, make it attractive using the Divi theme for easy page building and secure it.
Bulding a website with Joomla
Websites
Learn how to install Joomla on your web host, make it attractive using the JABuilder extension for easy page building and secure it.
Bulding a website with Wix
Websites
Learn how to build your own website with a theme and add-ons from Wix.
Other Technology Subject Matter Expertise Available
STREAM 3: DIGITAL LITERACY
Introduction to Email
Seniors & Remote Communities

What exactly is email, and how can you use it to communicate with family, friends and businesses around the world? This introduction shows you how to use Gmail to communicate
Using Spreadsheets
Seniors & Remote Communities

We will use a spreadsheet to build a budget, calculate costs and store important informtion using Google Sheets.
Make your own presentations
Seniors & Remote Communities

We’ll build attractive presentations for free using Google Slides.
Build your own professional profile
Job Seekers & New Businesses

Using LinkedIn, we’ll cerate out own professional profiles for presenting ourselves in an appropriate way to potential employers, or to present our own businesses to the world.
Build your own CV or Resume
Job Seekers & New Businesses

What do you need in a resume? What information is too little… or too much? We show you how to make your own CV that is both professional and easy to do.
How to ace that interview
Job Seekers & New Businesses

It can be nerve-wracking to walk in to the first interview you’ve had in a long time. This session will have you ready to present yourself in the best possible way to get that job!
How to write a cover letter
Job Seekers & New Businesses

Before they even get to your resume, employers will read your cover letter to see if you are worthy of consideration. We show you how to write a great cover letter to help you get that job.
How to write a cover letter
Job Seekers & New Businesses

Before they even get to your resume, employers will read your cover letter to see if you are worthy of consideration. We show you how to write a great cover letter to help you get that job.
Trello, Asana & Other Workflow Management Tools
GMail, GSuite and Google’s Productivity Tools
Online Booking Tools like Calendly, Bookafy & Timely,.
CRM systems like Hubspot, Teamwave & more
Cyber Security & Online Privacy including Password Management
Using and getting the most out of your iOS and Android devices
STREAM 2: START-UPS & BUSINESS GROWTH
Empathy: The New Way of Doing Business
BUSINESS GROWTH
When the competitive actions and “greed is good” fails to deliver, there is another way that may be better suited to your business. A look at applying empathy to every part of your business to create a sustainable business with heart.
Collaboration: The new powerhouse of small business
Business Growth
In a world where where large conglomerates and digital behemoths are taking it all, small business has one advange… and that is the ability to move fast, collaborate and form joint initiatives – even with their competitors.
Skills for starting your own business: Getting started
Start Ups

Skills for starting your own business: Bringing your business ideas to life
Start Ups

This is session two of a three-part series that has been designed to support everyday people to build and grow their own businesses. We’ll cover key business concepts and frameworks, and help you workshop your own business ideas.
Skills for starting your own business: Making a plan for success
Start Ups

This is session three of a three-part series that has been designed to support everyday people to build and grow their own businesses. We’ll cover key business concepts and frameworks, and help you workshop your own business ideas.
The Leave Business Movement
Start Ups
While there are courses, books and a world of pseudo certifications in “Lean” there are also only 3 simple things that any small business needs to understand about the lean approach to business.
The 3 things that should tell you that you’re not meant to be an employee
Start Ups
It took 13.5 years of working for one employer and a final act of corporate betrayal to finally convince Dante St James that being an employee was never really meant to be his thing.
F&%k Ups, Failures and Fatigue: The Long Road of Small Business
Start Ups
When Dante St James attempted to grow his business, it failed spectacularly and took years of hard work to make up that lost ground and start a new, far more sensible business. And it all could have gone much smoother if only he’d done his homework.
Starting from an Agile-First position
Start Ups
Getting big bank loans and seeking venture capital is one way of starting a new business. So is the Agile and Lean methodology. And while it’s made for big tech companies, it is even better when applied to small businesses.
The affordable (and often free) help available to start a new business
Start Ups
Getting big bank loans and seeking venture capital is one way of starting a new business. So is the Agile and Lean methodology. And while it’s made for big tech companies, it is even better when applied to small businesses.