The last two weeks, I’ve been utterly uninspired to create content online.

Not exactly a crisis, and not a huge mental drain. But for someone whose business benefits from consistent online engagement, even a few days off is a speed bump on the road from curious to client. And speedbumps, over time, cost money.

Just like how we were told the pandemic would have a decade-long economic impact, a content lull doesn’t hit today—but eventually, it will.

That realisation forced me into a reassessment. A bit of a pause. A chance to take stock, not just of my content, but of what actually motivates me.

Discovery: Finding the Pattern

16th-century Spanish mystic Saint John of the Cross wrote about a "dark night of the soul"—a time of self-examination and questioning. I wouldn’t say I’m quite at that level of spiritual crisis, but I’ve definitely been staring at my screen a lot, wondering what the hell I’m doing.

So I started analysing my content. Looking for patterns. Trying to figure out what’s working, what’s not, and why I feel like I’m wading through glue trying to get things done. And I found my answer:

I’m bored of myself.

What I’m doing is working. It’s bringing in business. But I’m not driven by results—I’m driven by novelty. And that’s a terrible mindset for a business owner.

Reset: Adjusting the How, Not the What

The knee-jerk reaction? Burn it all down and start fresh. But the more I think about it, the more I realise I don’t need a drastic change—I need a tweak in how I work.

I thrive on coming up with something interesting in the moment, not rigidly planning everything out in advance. I need to stop trying to fight that and build a process that lets me chase the rush of a new idea, while still making sure I hit my deadlines.

I don’t need a new business. I need a new approach.

Growth: Leveraging the System to Work for Me

So, the plan? Keep the systems. But tweak them so they work for my particular brand of chaos. Instead of forcing myself into a process that drains me, I need to shape my workflow around what actually keeps me engaged.

This isn’t just about content. It’s about everything. The way we work has to fit the way we function best, or we’ll burn out. Simple as that.

For me, the challenge isn’t just about staying consistent—it’s about making sure the way I work fuels me instead of draining me. Because if you’re going to have any kind of real impact, you don’t just need to assess what you’re doing—you need to adjust how you’re doing it.