You probably don't have time or the creative energy to come up with new things to write on your social media or blogs every single week - let alone every day. That makes you a human!
But I've been pumping out tonnes of content for years now and I wouldn't be able to do it without a system to help me work out what to write about, how to write about it, and how to keep doing that over and over again without getting too repetitive.
Even if you think that what you do might come off as boring to others, this mini-course will show how to approach your topic from multiple angles.
Best of all, it's free and delivered once a week to your inbox so you get a chance to try out the methods for yourself.
Your email address will never to be passed to anyone else.
At the conclusion of the five week series, you will not be subscribed to any marketing list of mine without you choosing it yourself.
I will send you one final email to personally congratulate you when you've completed your course to let you know what next steps you might want to take - however there is no pressure to take up any offers or even response to me. I'm not that precious!
I get asked a very weird question sometimes. “Why do you waste your time hanging around a bunch of people who are just using Australia to get a degree?”
It’s usually said with the kind of dismissive snort reserved for people who still think MySpace is a valid marketing channel.
Now, if this was 1825, I might’ve understood the xenophobia. But in 2025? From people who somehow forget this country has been migrant-built since 1788?
Look—I’m no saint. I’m not out here running soup kitchens or building homes for orphaned lemurs.
But I do give a decent chunk of my time (and yes, money) to a group that isn’t on the radar of most business people I know: international students.
And I do this because I believe in something ancient. No, not religion. Tithing.
Tithing, in the traditional sense, meant giving 10% of your earnings to the church or your guru or whatever spiritual powerhouse you subscribed to.
I don’t do churches anymore (unless it’s a brunch spot with good coffee and fast Wi-Fi).
But I do tithe.
Not in guilt. In gratitude. In strategy.
About 10% of my time each month is intentionally spent mentoring and supporting international students in Darwin.
They don’t pay me. They can’t offer me anything in return.
And that’s kind of the whole point.
But there is a return. It just doesn’t show up as a Stripe notification or PayPal invoice.
These students will go on to be engineers, developers, business leaders, accountants, and marketers.
Some will start businesses. Others will become hiring managers.
All of them are building a future here.
A future I want to be a part of.
They're doing it without Austudy. Without student loans. Without a safety net.
They’re doing it while working the jobs most Aussies don’t want. They’re studying full-time, adapting to a new culture, surviving racism, and still managing to be more driven than 90% the people I went to school with.
They’re not just studying. They’re investing. In themselves. In Australia. And whether we like it or not, they are the future workforce.
They’re the ones who’ll be signing off on projects, allocating budgets, hiring teams.
So while my peers are busy ignoring them because “they’re not real clients,” I’m helping them because they will be—in 2027, 2030… maybe even sooner.
A tithe isn’t charity. It’s long-term strategy.
You don’t have to be spiritual to tithe. You don’t have to give up money. But you do have to give a damn.
10% of your time, intentionally given, could be the most powerful business development strategy you’re ignoring.
You never know who’s sitting in front of you today... ...who might become the decision-maker tomorrow.
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