Marketing School.
Courses for marketing students who either want to do their own marketing, want to market for others, or who want to consult to others about marketing.
2MF: Foundational Certificate in Marketing
The foundational knowledge and concepts for any marketer to undertake when it comes to marketing their own business. In this 4-module Foundational Certificate course you will learn:
- The marketing channels available in Australia (15% weighting)
- The psychology of marketing in Australia (15% weighting)
- The elements of a Marketing Plan for your business (15% weighting)
- Executing your marketing pan (15% weighting)
Each module contains around 1-hour of the latest content in marketing education and concludes with a multiple-choice exam. At the conclusion of all 4 modules, you will be set an assignment (40% weighting) to show the process of identifying building your own marketing plan and showing how you will execute this plan.
A pass rate is 70%.
A credit pass rate is 75%.
Honours pass rate is 80%.
A distinction pass rate is 90%.
A high distinction pass rate is 95%.
No prerequisite
$150 (AUD)
2MC: Certificate in Marketing: For Marketing Practitioners
The knowledge and concepts for you to be capable of managing marketing in your workplace or your own business. In this 4-module Certificate course you will learn:
- Assessing your existing marketing mix (15% weighting)
- Lean marketing and the Test/Learn/Iterate cycle (15% weighting)
- Forming a Comprehensive Marketing Strategy for business (15% weighting)
- Budgets, Return on Investment and Measuring Success (15% weighting)
Each module contains around 1-hour of the latest content in branding education and concludes with a multiple-choice exam. At the conclusion of all 4 modules, you will be set an assignment (40% weighting) to show the process of designing a comprehensive Marketing Strategy for a business, showing a plan for measuring success, return on investment and working within a budget.
A pass rate is 70%.
A credit pass rate is 75%.
Honours pass rate is 80%.
A distinction pass rate is 90%.
A high distinction pass rate is 95%.
No prerequisite
$250 (AUD)
2MA: Advanced Certificate in Marketing: Becoming a Marketing Consultant
The skills, knowledge and actions you will need to become a marketing consultant. In this 4-module Advanced Certificate course you will learn:
- Understanding business and marketing (15% weighting)
- Working with Business and Brand Owners (15% weighting)
- Forming a marketing authority and framework that you can sell (15% weighting)
- Pricing, positioning and credibility (15% weighting)
Each module contains around 1-hour of the latest content in branding education and concludes with a multiple-choice exam. At the conclusion of all 4 modules, you will be set an assignment (40% weighting) to show the process of building a marketing consultancy and forming a plan to execute your new consultancy in the marketplace.
A pass rate is 70%.
A credit pass rate is 75%.
Honours pass rate is 80%.
A distinction pass rate is 90%.
A high distinction pass rate is 95%.
Prerequisite: 2MF or 2MC