Marketing School.

Courses for marketing students who either want to do their own marketing, want to market for others, or who want to consult to others about marketing.

Dante St James Marketing School
Foundation Certificate in Marketing

2MF: Foundational Certificate in Marketing

The foundational knowledge and concepts for any marketer to undertake when it comes to marketing their own business. In this 4-module Foundational Certificate course you will learn:

  • The marketing channels available in Australia (15% weighting)
  • The psychology of marketing in Australia  (15% weighting)
  • The elements of a Marketing Plan for your business (15% weighting)
  • Executing your marketing pan (15% weighting)

Each module contains around 1-hour of the latest content in marketing education and concludes with a multiple-choice exam. At the conclusion of all 4 modules, you will be set an assignment (40% weighting) to show the process of identifying building your own marketing plan and showing how you will execute this plan.

A pass rate is 70%.
A credit pass rate is 75%.
Honours pass rate is 80%.
A distinction pass rate is 90%.
A high distinction pass rate is 95%.

No prerequisite

$150 (AUD)

Certificate in Marketing

2MC: Certificate in Marketing: For Marketing Practitioners

The knowledge and concepts for you to be capable of managing marketing in your workplace or your own business. In this 4-module Certificate course you will learn:

  • Assessing your existing marketing mix (15% weighting)
  • Lean marketing and the Test/Learn/Iterate cycle (15% weighting)
  • Forming a Comprehensive Marketing Strategy for business (15% weighting)
  • Budgets, Return on Investment and Measuring Success (15% weighting)

Each module contains around 1-hour of the latest content in branding education and concludes with a multiple-choice exam. At the conclusion of all 4 modules, you will be set an assignment (40% weighting) to show the process of designing a comprehensive Marketing Strategy for a business, showing a plan for measuring success, return on investment and working within a budget.

A pass rate is 70%.
A credit pass rate is 75%.
Honours pass rate is 80%.
A distinction pass rate is 90%.
A high distinction pass rate is 95%.

No prerequisite

$250 (AUD)

Advanced Certificate in Marketing

2MA: Advanced Certificate in Marketing: Becoming a Marketing Consultant

The skills, knowledge and actions you will need to become a marketing consultant. In this 4-module Advanced Certificate course you will learn:

  • Understanding business and marketing (15% weighting)
  • Working with Business and Brand Owners (15% weighting)
  • Forming a marketing authority and framework that you can sell (15% weighting)
  • Pricing, positioning and credibility (15% weighting)

Each module contains around 1-hour of the latest content in branding education and concludes with a multiple-choice exam. At the conclusion of all 4 modules, you will be set an assignment (40% weighting) to show the process of building a marketing consultancy and forming a plan to execute your new consultancy in the marketplace.

A pass rate is 70%.
A credit pass rate is 75%.
Honours pass rate is 80%.
A distinction pass rate is 90%.
A high distinction pass rate is 95%.

Prerequisite: 2MF or 2MC

$350 (AUD)

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