fbpx

Free Guides

The four social media myths that we need to let go of

The four social media myths that we need to let go of

Four myths about social media that really need to go away I don’t believe it’s an exaggeration to say that social media in 2022 is considerably different from what it was when we first jumped from MySpace to Facebook. Social media was new, exciting, and not quite so useful as it is now. But,...

read more
Yeah. It’s another article about how important cybersecurity is.

Yeah. It’s another article about how important cybersecurity is.

Look out! We’re talking about the most boring topic that any small business owner can face — cybersecurity — specifically on your website. But it’s important. Because some of us seem to think we’re impenetrable. It should come as no surprise that a professional hacker can break through any...

read more
Why online advertising is so expensive now

Why online advertising is so expensive now

In my most recent post, I talked about the impact of online advertising cost increases on platforms from Facebook and Instagram to Twitter and TikTok. Every advertiser is being impacted by it. But why is it happening? There are three main factors at play: 1. Apple’s iOS privacy changes 2. Simple...

read more
Advertising online has got a whole lot more expensive

Advertising online has got a whole lot more expensive

A decade ago it was easy to sell the concept of digital channels for marketing. They were cheaper. No, way cheaper. You could see the results in front of you. I mean, you could literally see your customers responding to the ads and measure when they had landed on your website. Everything was...

read more
Is AI any good at copywriting?

Is AI any good at copywriting?

When it comes to getting your message across on either social media, your website or even email, you have options. You can write the text on your website or social media yourself. You may hire someone else to do it for you. Or you could take the AI route and use artificial intelligence to help you...

read more
Is social media related to SEO?

Is social media related to SEO?

If you were to ask Google, they’d probably tell you that social media will have no impact on your optimisation for ranking on their search engine. There’s been a lot of discussion in the SEO universe about how social signals might assist a website rise in search rankings. However, the best idea...

read more
Is Facebook still any good for business?

Is Facebook still any good for business?

Is Facebook still relevant for business? Facebook is still the most popular social network in the world. That’s established. Over 2 billion people use it every single day. And it’s no “new kid on the block.” Surprisingly, Facebook has been going strong for over a decade. Most Australian businesses...

read more
The 5 things in digital marketing to be focused on this year

The 5 things in digital marketing to be focused on this year

If you ever needed proof that social media and digital marketing are changing, consider this. Facebook released 40 updates in 2021. That’s 40 new features or rules that we needed to get our heads around. It’s any wonder small businesses are confused by digital marketing — even we experts are...

read more
How to start your new podcast

How to start your new podcast

Podcasting isn't hard to do. You just need to know where to start Podcasts are fun, easy to make, and can be informative to your target audience. They build credibility and trust in your business and show that you really know your stuff. Podcasts are a great way to market your other content, both...

read more
What you’re probably doing wrong with your copywriting

What you’re probably doing wrong with your copywriting

These are the mistakes you’re making with your website and social media copy. When you write copy, it’s not just about using the right words to sell your product. It’s how your message connects with people. By changing a few words in your copy, you can make it more likely that people will buy...

read more