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6 ways to use LinkedIn when you’re not looking for a job
LinkedIn can be useful far beyond being just a job hunting tool If you’re reading this article, chances are good that you’re not currently in the market for a job. Maybe you’ve just started a new business venture or maybe you’ve decided to take some time off from the 9-to-5 grind. Whatever your...
Why you should niche your business and your marketing
Niching down to a smaller number of customers than you once may have had can be a little frightening. There's always to risk that you're going to leave a lot of money on the table. But that's mostly because we look at much bigger companies than ours, and see how they manage to serve everyone, and...
Understanding the primal brain and how to appeal to it in social media posts
Social Media posting can be hard when you don't have a specific formula to follow We all want to write better social posts. But few of us know what that looks like, and we don't know many people who are smashing it on social. So I’ll outline a formula here that will really help your social media...
Handling change when it comes
Change is going to happen. To your business. To the way you are doing things. To your family. And in every part of the life you live. I'm going to Share a story about some change I am going through now, and how this is all just the latest in a lifetime of change that I've learned to handle by...
How to market yourself when you’re an introvert
In this email, I'll share how you can still promote yourself or your business despite feeling uncomfortable about it. The different approaches to life between extraverts and introverts can be summed up in this quote: “Introverts enjoy people-watching. Extroverts enjoy people watching.” -Johnny Sun...
These are the objections you’ll face when you start selling
There’s a certain set of objections that come up when you’re selling your stuff. That may sound like bad news, but it’s actually a good thing. When you know what the objections are in advance, then you know how you can prepare to handle them, even if you’re not a natural salesperson. Let’s take a...
The 4 Types of Digital Marketing Best Suited to Small Businesses
Small businesses often have a tight budget for marketing. Digital marketing is often seen as the most affordable way to get your business in front of potential customers, but it can still cost money. You might not be able to afford all the bells and whistles of an elaborate digital marketing...
3 Kinds of Blog Posts You Should Be Writing
Google loves blog posts. And for good reason. Blog posts are where you can go into the greatest depth on a topic, provide useful information to your reader, and establish yourself as an expert in your field. A blog post also has the benefit of being indexed by Google so that when someone searches...
Why it might be worth taking a fresh look at Twitter
Twitter is one social media platform that has struggled to maintain active users over the past few years. It is also one of the most misunderstood platforms. People tend to have strong views on Twitter, whether they love it or hate it. However, this negative perception may be based on outdated...
3 Reasons Why You Should Be Using YouTube for Business
The world of digital and social media marketing continues to evolve at lightning speed. So much so, that it’s challenging for even the most experienced marketers to keep up with all the changes. That being said, one of the most popular social media platforms remains YouTube, with an estimated 1...