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What do you actually do?

What do you actually do?

Lately, I’ve been talking a lot about the way we write for social media and websites. For small businesses, this often translates to “how I can write about my business, products and services.” Yet the tasks you perform, the products you sell and the services you provide are part of the story....

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Why your Facebook ads are probably getting rejected

Why your Facebook ads are probably getting rejected

You’ve just had your ads rejected by Facebook. They don’t give you much of a reason why. Just that you have probably violated their ads policies or community standards or something like that. What’s next? We’re going to take a look at three main reasons why ads get rejected: There’s something...

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Social Media Isn’t Dead. It’s Forking.

Social Media Isn’t Dead. It’s Forking.

You probably didn’t realise that it’s social media’s 25th birthday this year. Back in 1997, a website called Six Degrees attempted to show that we’re all connected by just six degrees of separation. It featured messaging between members and the ability to invite people to the platform. It was...

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Future Marketing: The Skills You’ll Need

Future Marketing: The Skills You’ll Need

Marketing is more complex than ever. Digital transformation has led to the rise of new technologies, channels, markets and customer behaviour. To thrive in this new environment, marketers need new skills and a broader set of abilities. The effectiveness of marketing teams will hinge on their...

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How to not annoy your followers on social media

How to not annoy your followers on social media

There’s a fine line between staying in touch with your audience and annoying them. You want to stay top of mind with them without coming across as spammy or desperate. But how can you ensure you’re not crossing the invisible line and annoying them? If you don’t take measures to avoid annoying your...

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Why it’s the right time to start advertising on Facebook again

Why it’s the right time to start advertising on Facebook again

Marketers worldwide have been howling over the loss of most interest-based targets in Facebook Ads over the last 18 months or so. Apple's war on data tracking for advertising has made Facebook & Instagram ads much harder for many advertisers. But this isn't the story for all advertisers. A lot...

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A few things you should be doing on your website

A few things you should be doing on your website

You know that old saying: "If you’re not growing, you’re dying?" Well, it rings true for businesses today. In order to compete, you need to be thinking outside the box and coming up with new ideas and creative solutions to keep up with your competitors. One way to do this is by optimising your...

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Is email marketing still relevant in 2022?

Is email marketing still relevant in 2022?

Email is still one of the most effective ways to market your business. But it’s also a channel that can feel saturated and cluttered. If you’re not sure where to start with your marketing strategy, asking yourself if email marketing is still relevant in 2022 might help you think about how you can...

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What are good marketers actually like?

What are good marketers actually like?

We’re taking look at three things you can do in your day-to-day business or personal life that lead to you being a better marketer. You might even find that you already do these things, but didn’t understand their link to marketing. A good marketer is a good reader It might sound unsurprising that...

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6 ways to use LinkedIn when you’re not looking for a job

6 ways to use LinkedIn when you’re not looking for a job

LinkedIn can be useful far beyond being just a job hunting tool If you’re reading this article, chances are good that you’re not currently in the market for a job. Maybe you’ve just started a new business venture or maybe you’ve decided to take some time off from the 9-to-5 grind. Whatever your...

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Why you should niche your business and your marketing

Why you should niche your business and your marketing

Niching down to a smaller number of customers than you once may have had can be a little frightening. There's always to risk that you're going to leave a lot of money on the table. But that's mostly because we look at much bigger companies than ours, and see how they manage to serve everyone, and...

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Handling change when it comes

Handling change when it comes

Change is going to happen. To your business. To the way you are doing things. To your family. And in every part of the life you live. I'm going to Share a story about some change I am going through now, and how this is all just the latest in a lifetime of change that I've learned to handle by...

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How to market yourself when you’re an introvert

How to market yourself when you’re an introvert

In this email, I'll share how you can still promote yourself or your business despite feeling uncomfortable about it. The different approaches to life between extraverts and introverts can be summed up in this quote: “Introverts enjoy people-watching. Extroverts enjoy people watching.” -Johnny Sun...

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These are the objections you’ll face when you start selling

These are the objections you’ll face when you start selling

There’s a certain set of objections that come up when you’re selling your stuff. That may sound like bad news, but it’s actually a good thing. When you know what the objections are in advance, then you know how you can prepare to handle them, even if you’re not a natural salesperson. Let’s take a...

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The 4 Types of Digital Marketing Best Suited to Small Businesses

The 4 Types of Digital Marketing Best Suited to Small Businesses

Small businesses often have a tight budget for marketing. Digital marketing is often seen as the most affordable way to get your business in front of potential customers, but it can still cost money. You might not be able to afford all the bells and whistles of an elaborate digital marketing...

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3 Kinds of Blog Posts You Should Be Writing

3 Kinds of Blog Posts You Should Be Writing

Google loves blog posts. And for good reason. Blog posts are where you can go into the greatest depth on a topic, provide useful information to your reader, and establish yourself as an expert in your field. A blog post also has the benefit of being indexed by Google so that when someone searches...

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Why it might be worth taking a fresh look at Twitter

Why it might be worth taking a fresh look at Twitter

Twitter is one social media platform that has struggled to maintain active users over the past few years. It is also one of the most misunderstood platforms. People tend to have strong views on Twitter, whether they love it or hate it. However, this negative perception may be based on outdated...

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3 Reasons Why You Should Be Using YouTube for Business

3 Reasons Why You Should Be Using YouTube for Business

The world of digital and social media marketing continues to evolve at lightning speed. So much so, that it’s challenging for even the most experienced marketers to keep up with all the changes. That being said, one of the most popular social media platforms remains YouTube, with an estimated 1...

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The four social media myths that we need to let go of

The four social media myths that we need to let go of

Four myths about social media that really need to go away I don’t believe it’s an exaggeration to say that social media in 2022 is considerably different from what it was when we first jumped from MySpace to Facebook. Social media was new, exciting, and not quite so useful as it is now. But,...

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Yeah. It’s another article about how important cybersecurity is.

Yeah. It’s another article about how important cybersecurity is.

Look out! We’re talking about the most boring topic that any small business owner can face — cybersecurity — specifically on your website. But it’s important. Because some of us seem to think we’re impenetrable. It should come as no surprise that a professional hacker can break through any...

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Why online advertising is so expensive now

Why online advertising is so expensive now

In my most recent post, I talked about the impact of online advertising cost increases on platforms from Facebook and Instagram to Twitter and TikTok. Every advertiser is being impacted by it. But why is it happening? There are three main factors at play: 1. Apple’s iOS privacy changes 2. Simple...

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Advertising online has got a whole lot more expensive

Advertising online has got a whole lot more expensive

A decade ago it was easy to sell the concept of digital channels for marketing. They were cheaper. No, way cheaper. You could see the results in front of you. I mean, you could literally see your customers responding to the ads and measure when they had landed on your website. Everything was...

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Is AI any good at copywriting?

Is AI any good at copywriting?

When it comes to getting your message across on either social media, your website or even email, you have options. You can write the text on your website or social media yourself. You may hire someone else to do it for you. Or you could take the AI route and use artificial intelligence to help you...

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Is social media related to SEO?

Is social media related to SEO?

If you were to ask Google, they’d probably tell you that social media will have no impact on your optimisation for ranking on their search engine. There’s been a lot of discussion in the SEO universe about how social signals might assist a website rise in search rankings. However, the best idea...

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Is Facebook still any good for business?

Is Facebook still any good for business?

Is Facebook still relevant for business? Facebook is still the most popular social network in the world. That’s established. Over 2 billion people use it every single day. And it’s no “new kid on the block.” Surprisingly, Facebook has been going strong for over a decade. Most Australian businesses...

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The 5 things in digital marketing to be focused on this year

The 5 things in digital marketing to be focused on this year

If you ever needed proof that social media and digital marketing are changing, consider this. Facebook released 40 updates in 2021. That’s 40 new features or rules that we needed to get our heads around. It’s any wonder small businesses are confused by digital marketing — even we experts are...

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How to start your new podcast

How to start your new podcast

Podcasting isn't hard to do. You just need to know where to start Podcasts are fun, easy to make, and can be informative to your target audience. They build credibility and trust in your business and show that you really know your stuff. Podcasts are a great way to market your other content, both...

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What you’re probably doing wrong with your copywriting

What you’re probably doing wrong with your copywriting

These are the mistakes you’re making with your website and social media copy. When you write copy, it’s not just about using the right words to sell your product. It’s how your message connects with people. By changing a few words in your copy, you can make it more likely that people will buy...

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What to consider before you write this year’s marketing strategy

What to consider before you write this year’s marketing strategy

Many businesses want to develop and implement a strategy that allows their product to sell itself. That’s the dream. A strong marketing strategy will target the right audiences in ways that will make them think about your company. As a result, your stores and online properties begin to see more...

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Reviews are scary. Not having them may be slowing your growth

Reviews are scary. Not having them may be slowing your growth

Photo by Charles Deluvio on Unsplash Customers trust recommendations from friends and family more than any other kind of online marketing and advertising, making solid online reviews more important than ever. According to HubSpot, 60% of consumers believe customer reviews are...

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What is social commerce and why is it about to blow up?

What is social commerce and why is it about to blow up?

Photo by Libby Penner on Unsplash Social media purchasing will skyrocket in popularity over the next few years, potentially opening up new markets for small enterprises. According to a new Accenture analysis, social commerce is gaining traction. Yet this is nothing compared to the pace it...

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How to get visitors to your site and turn them into customers

How to get visitors to your site and turn them into customers

If you haven’t heard of it before, Conversion rate optimisation (CRO) is the method of increasing the percentage of your website visitors who go on to take the desired action you need them to take. This action can range from scrolling through an entire page on your website to filling out an...

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Here’s what is in demand for work from home jobs

Here’s what is in demand for work from home jobs

Photo by Helena Lopes on Unsplash Want to work from home this year? These are the skills that are in demand. Working from home has never been more popular, especially in the aftermath of the recent pandemics — more than half of all employees worldwide work remotely at least once a week,...

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What will change on Instagram in 2022?

What will change on Instagram in 2022?

Photo by Solen Feyissa on Unsplash What are we expecting from Instagram in 2022? It’s easy to see that Instagram copied nearly everything TikTok had to offer in 2021. And according to Instagram CEO Adam Mosseri, we can expect even more of the same in 2022, as the platform focuses on its...

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What to consider before starting a new business

What to consider before starting a new business

5 Things You Should Consider Before Starting a New Business. Starting a new business is not an easy feat. You have to invest time, resources, and money on the idea that it will work out in the end. It’s important to think things through before you start on your new venture. Here are some...

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4 realistically decent alternatives to Shopify

4 realistically decent alternatives to Shopify

Not impressed by Shopify? There are a number of alternatives. The Top 4 Ecommerce Alternatives to Shopify. Shopify is arguably the most popular eCommerce platform in the world. With over 500,000 customers, it’s also among the most expensive. While there are many benefits to using Shopify,...

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5 tips to becoming a better listener as a small business owner

5 tips to becoming a better listener as a small business owner

Listening is one of the most important skills you can develop as a business owner. Listening is not just about hearing what people say; it’s about understanding what people are trying to say. It’s not enough to wait for the other person to pause so that you can jump in with your opinion....

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What I’ll be doing less of online in 2022

About this time of the year, we content creators start to make lists of what grabbed our attention in the last year and what we think we have to look forward to in the next year. This, though, is not either of these things. One of the things that most change of year lists don’t tend to cover off...

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Three digital platforms to not bother wasting your time with

Three digital platforms to not bother wasting your time with

We have so many platforms to be across. Do we really need more? It feels like every month that there is another attempt at grabbing attention from the big platfoms like Google, Facebook, Twitter and TikTok. And almost every month another platform crashes to Earth in failure. So which ones out...

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