I've conducted countless strategic planning sessions that result in co-designed documented Strategic Plans for managing change, seeking new direction, getting back on track and ending chaotic disorganisation. Delivering in Darwin and across the Territory and Australia by arrangement.
Organisations like No More and The Women's Innovation Network NT benefitted from everyone having their say, multiple options being presented and a consensus being reached.
No one got into business to do marketing. But it's a neccessary part of the game. Likewise, a lot of us find ourselves doing marketing as part of our multi-disciplinary roles and we're finding the whole online world a little overwhelming.
I have guided over 2000 small businesses through marketing online since 2017 through Business Station and Business Enterprise Centre NT.
I've trained staff from Matt Wright Adventures, Charlies of Darwin, Ocean Buyers Agency, Perth Speech Therapy and even government agencies in the Northern Territory and New South Wales.
Design Thinking is one of those really annoying academic concepts that no one really uses because it's full of jargon that no one understands.
My Design Thinking workshops break down the mess and make it fun and effective for teams looking to build new products, design new services or come up with new ideas for revenue.
I've taught it at Charles Darwin University and Central Queensland University. And I've helped the teams at Darwin Innovation Hub, Catholic Care and City of Darwin get their design thinking breakthroughs.
Organisations can't ignore LinkedIn. Especially when 16 million Aussies are active on it - and they are doing business, finding jobs and unskilling in a time when skills are hard to find and very in-demand.
However, few organisations have a LinkedIn strategy and their executives aren't active on the world's biggest professional platform.
But they are waking up to the opportunity and LinkedIn use has skyrocketed in the last few years.
I was awarded a LinkedIn Top Voice status in 2024: only 300 are awarded globally each year.
I provide training and executive coaching on how to work with LinkedIn for individuals and organisations using a tested and provdem method.
Even if we are not business owners, there's value in employees learning about entrepreneurial thinking.
It's not necessarily about starting businesses. Entrepreneurship helps your team thinking from the point of view beyond just their own role - and to the bigger picture of how organisations operate, and how thinking beyond the routine and set processes can transform an organisation from stagnant to dynamic.
My entrepreneurship workshops are based on both experiences as a serial entrepreneur, my studies with University of NSW in Marketing and Business Information Systems as well as the principles in the curricula that I've taught at Charles Darwin University, Central Queensland University and the Australian Catholic University.
The workshops are highly interactive and practical.
If you're a business without an online presence, you're not in business. However, business treats social media like it's a television or radio ad.
In this comprehensive full-day program, your team will learn about the platforms, the purpose, the best practices, the fine line between brand values and the attention economy as well as forming a content plan for your business that will not only reach your target customer, but lead them to engagement.
The power of public speaking can be used to inspire, move and transform teams. But even at the smallest level, it brings the confidence to speak up in meetings, contribute to team work and collaborate with others. Simply, public speaking is less about TEDtalks and more about everyday use of our voices and our thoughts.
This is what Study NT Student Ambassadors, NT Training Awards Participants, Airport Development Group and Real Estate Institute of the Northern Territory learned when they used this training.
Your staff are already using ChatGPT. Even if they've been told not to. So you could try and. "policy your way out of it" or you could provide the tools and training for them to use it safely and more effectively.
My half-day and full-day AI tools training introduces your team to not only the tools, but to how to best use them to get real work done in a privacy-first and safe way.
You'll learn how to integrate AI into your workflows so that everyone works better, faster and more accurately without compromising data privacy and business confidentiality.
I have been delivering Digital Skills, AI Literacy, Strategic Planning, Design Thinking, Social Media and Crisis Communications training for the public sector for years now through local councils like Coomalie Community Council, West Arnhem Regional Council, Trade & Investmetn Queenland, NSW Health, WA Small Business Development Corporation, Northern Territory and Queensland Governments, Austrade and Ausindustry.
I am also a contracted trainer for the Public Sector Network across all three levels of government in Australia and both levels in New Zealand.
All my training programs are available and contextualised for both your government and local application.
Australian Digital Education & Retail Group Pty Ltd
ACN: 683428882
PO Box 36078 Winnellie NT 0820 Australia
Messsage Service: +61 440 137 779
Social Media Content Creation in 2025 for Australian organisations
Social Media Content Creation in 2025: What Australian Organisations Need to Know (Report)
Social media is poised for a dramatic transformation in 2025, presenting both challenges and opportunities for Australian organisations across the public, private, and not-for-profit sectors. As artificial intelligence reshapes content creation and distribution, understanding these changes is crucial for maintaining effective digital engagement with stakeholders and communities.
The Rise of AI Content and Its Impact
The most significant shift expected in 2025 is the emergence of AI-generated content that will be virtually indistinguishable from human-created content. For Australian organisations, this means competing in an increasingly crowded digital space where content volume is projected to increase by 100 to 1,000 times current levels.
This surge in content volume presents particular challenges for government agencies and not-for-profits, which often operate with limited resources and strict governance requirements. The ability to cut through this noise while maintaining authenticity and trust will become paramount.
Strategic Adaptations for Australian Organisations
1. Streamline Content Creation Processes
Australian organisations will need to integrate AI tools into their content workflows to remain competitive. This doesn't mean replacing human creativity, but rather augmenting it. Government departments and not-for-profits can use AI agents for:
- Research and data analysis
- Content planning and scheduling
- Basic editing and optimisation
- Translation and localisation for multicultural communities
These tools, expected to be available for $20-50 per month, can help organisations maintain higher posting frequencies without significantly increasing resource requirements.
2. Build Direct Communication Channels
With social media feeds becoming increasingly crowded, Australian organisations must establish direct communication channels with their audiences. This is particularly relevant for:
- Local councils communicating essential services and community updates
- Not-for-profits engaging with donors and volunteers
- State government departments sharing policy changes and public health information
Key strategies include:
- Developing robust email newsletters
- Creating private online communities
- Utilising broadcast channels on social platforms
- Incorporating live streaming for important announcements and events
3. Maintain Distinctive Voice and Identity
As AI content becomes prevalent, authenticity and unique organisational identity will become more valuable. Australian organisations should:
- Embrace their distinct cultural identity and community role
- Share authentic local stories and impacts
- Highlight real community connections and outcomes
- Maintain consistency in tone and messaging across all platforms
This is particularly important for Indigenous organisations and those serving diverse communities, where cultural authenticity and sensitivity are essential.
Implications for Different Sectors
Government Agencies
Australian government agencies at all levels should prepare for:
- Increased emphasis on verified, authoritative content
- Greater need for real-time communication capabilities
- Enhanced focus on accessibility and inclusion
- Potential regulation around AI-generated content disclosure
Not-for-Profit Sector
Not-for-profits will need to focus on:
- Building emotional connections through authentic storytelling
- Maximising limited resources with AI-assisted content creation
- Maintaining transparency in donor communications
- Leveraging community engagement through direct channels
Private Sector
Australian businesses should consider:
- Developing in-house content creation capabilities
- Investing in "Creator in Residence" roles rather than traditional influencer partnerships
- Building consistent brand experiences across all platforms
- Implementing comprehensive world-building strategies
Practical Steps for Implementation
1. Audit Current Content Capabilities
- Assess current content creation processes
- Identify areas where AI tools could increase efficiency
- Evaluate existing audience engagement metrics
2. Develop Direct Communication Strategies
- Build email lists and community platforms
- Implement notification systems for important updates
- Create engagement strategies for each channel
3. Establish Brand Guidelines for the AI Era
- Document unique voice and messaging requirements
- Create templates for consistent visual presentation
- Define parameters for AI tool usage
4. Invest in Training and Development
- Upskill team members in AI content tools
- Develop protocols for content verification
- Establish quality control processes
Looking Ahead
The transformation of social media in 2025 will require Australian organisations to be more strategic and intentional in their content creation efforts. Success will depend on finding the right balance between leveraging AI capabilities and maintaining authentic human connections with audiences.
For government agencies, not-for-profits, and businesses alike, the key will be to embrace these changes while staying true to their core mission and values. Those who can adapt while maintaining trust and authenticity will be best positioned to thrive in this new era of social media communication.
Dante St James
Dante is the Director of Australian Digital Education & Retail Group and Founder of Clickstarter, Speakstarter and Dante St James Consulting.