I've conducted countless strategic planning sessions that result in co-designed documented Strategic Plans for managing change, seeking new direction, getting back on track and ending chaotic disorganisation. Delivering in Darwin and across the Territory and Australia by arrangement.
Organisations like No More and The Women's Innovation Network NT benefitted from everyone having their say, multiple options being presented and a consensus being reached.
No one got into business to do marketing. But it's a neccessary part of the game. Likewise, a lot of us find ourselves doing marketing as part of our multi-disciplinary roles and we're finding the whole online world a little overwhelming.
I have guided over 2000 small businesses through marketing online since 2017 through Business Station and Business Enterprise Centre NT.
I've trained staff from Matt Wright Adventures, Charlies of Darwin, Ocean Buyers Agency, Perth Speech Therapy and even government agencies in the Northern Territory and New South Wales.
Design Thinking is one of those really annoying academic concepts that no one really uses because it's full of jargon that no one understands.
My Design Thinking workshops break down the mess and make it fun and effective for teams looking to build new products, design new services or come up with new ideas for revenue.
I've taught it at Charles Darwin University and Central Queensland University. And I've helped the teams at Darwin Innovation Hub, Catholic Care and City of Darwin get their design thinking breakthroughs.
Organisations can't ignore LinkedIn. Especially when 16 million Aussies are active on it - and they are doing business, finding jobs and unskilling in a time when skills are hard to find and very in-demand.
However, few organisations have a LinkedIn strategy and their executives aren't active on the world's biggest professional platform.
But they are waking up to the opportunity and LinkedIn use has skyrocketed in the last few years.
I was awarded a LinkedIn Top Voice status in 2024: only 300 are awarded globally each year.
I provide training and executive coaching on how to work with LinkedIn for individuals and organisations using a tested and provdem method.
Even if we are not business owners, there's value in employees learning about entrepreneurial thinking.
It's not necessarily about starting businesses. Entrepreneurship helps your team thinking from the point of view beyond just their own role - and to the bigger picture of how organisations operate, and how thinking beyond the routine and set processes can transform an organisation from stagnant to dynamic.
My entrepreneurship workshops are based on both experiences as a serial entrepreneur, my studies with University of NSW in Marketing and Business Information Systems as well as the principles in the curricula that I've taught at Charles Darwin University, Central Queensland University and the Australian Catholic University.
The workshops are highly interactive and practical.
If you're a business without an online presence, you're not in business. However, business treats social media like it's a television or radio ad.
In this comprehensive full-day program, your team will learn about the platforms, the purpose, the best practices, the fine line between brand values and the attention economy as well as forming a content plan for your business that will not only reach your target customer, but lead them to engagement.
The power of public speaking can be used to inspire, move and transform teams. But even at the smallest level, it brings the confidence to speak up in meetings, contribute to team work and collaborate with others. Simply, public speaking is less about TEDtalks and more about everyday use of our voices and our thoughts.
This is what Study NT Student Ambassadors, NT Training Awards Participants, Airport Development Group and Real Estate Institute of the Northern Territory learned when they used this training.
Your staff are already using ChatGPT. Even if they've been told not to. So you could try and. "policy your way out of it" or you could provide the tools and training for them to use it safely and more effectively.
My half-day and full-day AI tools training introduces your team to not only the tools, but to how to best use them to get real work done in a privacy-first and safe way.
You'll learn how to integrate AI into your workflows so that everyone works better, faster and more accurately without compromising data privacy and business confidentiality.
I have been delivering Digital Skills, AI Literacy, Strategic Planning, Design Thinking, Social Media and Crisis Communications training for the public sector for years now through local councils like Coomalie Community Council, West Arnhem Regional Council, Trade & Investmetn Queenland, NSW Health, WA Small Business Development Corporation, Northern Territory and Queensland Governments, Austrade and Ausindustry.
I am also a contracted trainer for the Public Sector Network across all three levels of government in Australia and both levels in New Zealand.
All my training programs are available and contextualised for both your government and local application.
Getting the most out of ChatGPT is all about knowing how to talk to it effectively. Let's break down how to do this in simple terms, focusing on what really works.
When you ask ChatGPT a question, the way you ask matters a lot. Think of it like talking to a very smart friend who wants to help but needs clear directions. If you've ever gotten confusing or unhelpful answers, it's probably because the question wasn't specific enough.
Let's walk through a simple process that will help you get better results, using a bakery business as an example.
1. Start with a Clear Goal
Before asking ChatGPT anything, know exactly what you want to achieve. For example, instead of saying "I want more customers," you might say "I want to attract more local customers to my bakery through social media." The clearer your goal, the better ChatGPT can help you.
2. Know Your Audience
Tell ChatGPT who you're trying to reach. Instead of just saying "customers," be specific: "I want to reach young professionals who care about healthy eating and are willing to pay more for quality baked goods."
3. Set Clear Targets
Include specific numbers and timeframes in your requests. For example: "I want to increase my bakery's Instagram followers from 500 to 1,000 in the next three months." This helps ChatGPT give you more practical advice.
4. Explain What Makes You Special
When asking for marketing help, tell ChatGPT what makes your business unique. For example: "My bakery uses organic ingredients and natural sweeteners, and we specialize in gluten-free options."
5. Choose Your Marketing Channels
Tell ChatGPT which platforms you want to use. For instance: "I want to focus on Instagram and email marketing to reach my customers." This helps it give you targeted advice for those specific platforms.
Here's how to structure your requests to ChatGPT:
- Start with context: "I run a small bakery in Seattle..."
- Explain your situation: "We're currently getting most customers through word-of-mouth..."
- State your goal: "I want to attract more customers through social media..."
- Ask specific questions: "What types of Instagram posts would work best for my bakery?"
Real-World Example
Instead of asking:
"How can I market my bakery?"
Try asking:
"I run a health-conscious bakery in Seattle specializing in gluten-free treats. My target customers are health-conscious professionals aged 25-40. Can you help me create a month's worth of Instagram post ideas that would appeal to this audience and highlight our unique healthy ingredients?"
When asking ChatGPT for help with planning, always include how you'll measure success. This might include:
- Number of new followers
- Website visits
- Customer sign-ups
- Sales increases
When discussing marketing plans with ChatGPT, be clear about your budget. For example: "I have $500 per month to spend on marketing. How should I divide this between Instagram ads and influencer partnerships?"
Ask ChatGPT to help you plan for things that might go wrong. For example: "What should I do if my Instagram engagement drops?" or "How can I adjust my marketing if sales are slow during certain seasons?"
After getting advice from ChatGPT, create a simple action plan:
1. Set dates for when you'll start and finish each task
2. Decide who will handle different parts of the plan
3. Gather everything you need (photos, text, etc.)
4. Schedule regular check-ins to see how things are going
- Be specific about your industry and experience level
- Ask for examples when you need them
- Request step-by-step instructions for complex tasks
- If you don't understand something, ask for clarification
- Break big requests into smaller, more focused questions
Remember that you can always come back to ChatGPT to adjust your plan. If something isn't working, explain what happened and ask for new ideas. For example: "The Instagram strategy you suggested isn't getting much engagement. Based on these results [describe results], what should I try instead?"
The key to getting great results from ChatGPT is being clear, specific, and organized in your requests. Think of it as a conversation where more detail leads to better advice. Start with your goals, provide context about your situation, and ask focused questions.
Remember that ChatGPT is a tool to help you think through problems and generate ideas. The more information you provide, the more tailored and useful its responses will be. Don't be afraid to ask follow-up questions or request clarification if you need it.
Practice making your requests more specific and detailed, and you'll notice a big improvement in the quality of answers you get. Whether you're working on marketing, content creation, or business strategy, taking the time to craft clear, detailed prompts will help you get much better results from ChatGPT.
Australian Digital Education & Retail Group Pty Ltd
ACN: 683428882
PO Box 36078 Winnellie NT 0820 Australia
Messsage Service: +61 440 137 779