Training & Executive Coaching

for Organisations

Strategic Planning

Change is inevitable. But it doesn't need to be chaotic.

I've conducted countless strategic planning sessions that result in co-designed documented Strategic Plans for managing change, seeking new direction, getting back on track and ending chaotic disorganisation. Delivering in Darwin and across the Territory and Australia by arrangement.

Organisations like No More and The Women's Innovation Network NT benefitted from everyone having their say, multiple options being presented and a consensus being reached.

Half Day Session + Report from $3300

Full Day Session + Report from $5500

Digital Marketing & The Web

Understanding marketing in today's online world.

No one got into business to do marketing. But it's a neccessary part of the game. Likewise, a lot of us find ourselves doing marketing as part of our multi-disciplinary roles and we're finding the whole online world a little overwhelming.

I have guided over 2000 small businesses through marketing online since 2017 through Business Station and Business Enterprise Centre NT.

I've trained staff from Matt Wright Adventures, Charlies of Darwin, Ocean Buyers Agency, Perth Speech Therapy and even government agencies in the Northern Territory and New South Wales.

Half Day Training from $3300

Full Day Training from $5500

Design Thinking

When you want new revenue sources or to produce new products.

Design Thinking is one of those really annoying academic concepts that no one really uses because it's full of jargon that no one understands.

My Design Thinking workshops break down the mess and make it fun and effective for teams looking to build new products, design new services or come up with new ideas for revenue.

I've taught it at Charles Darwin University and Central Queensland University. And I've helped the teams at Darwin Innovation Hub, Catholic Care and City of Darwin get their design thinking breakthroughs.

Half Day Training from $3300

Full Day Training from $5500

LinkedIn & Thought Leadership

Leaders are surfaced, discovered and created on LinkedIn.

Organisations can't ignore LinkedIn. Especially when 16 million Aussies are active on it - and they are doing business, finding jobs and unskilling in a time when skills are hard to find and very in-demand.

However, few organisations have a LinkedIn strategy and their executives aren't active on the world's biggest professional platform.

But they are waking up to the opportunity and LinkedIn use has skyrocketed in the last few years.

I was awarded a LinkedIn Top Voice status in 2024: only 300 are awarded globally each year.

I provide training and executive coaching on how to work with LinkedIn for individuals and organisations using a tested and provdem method.

Half Day Training from $3300

Full Day Training from $5500

Private Consultations from $550

Entrepreneurship

We're all part of the sales and innovation departments these days.

Even if we are not business owners, there's value in employees learning about entrepreneurial thinking.

It's not necessarily about starting businesses. Entrepreneurship helps your team thinking from the point of view beyond just their own role - and to the bigger picture of how organisations operate, and how thinking beyond the routine and set processes can transform an organisation from stagnant to dynamic.

My entrepreneurship workshops are based on both experiences as a serial entrepreneur, my studies with University of NSW in Marketing and Business Information Systems as well as the principles in the curricula that I've taught at Charles Darwin University, Central Queensland University and the Australian Catholic University.

The workshops are highly interactive and practical.

Half Day Training from $3300

Social Media for Business

It's changed the way we communicate forever - especially in business.

If you're a business without an online presence, you're not in business. However, business treats social media like it's a television or radio ad.

In this comprehensive full-day program, your team will learn about the platforms, the purpose, the best practices, the fine line between brand values and the attention economy as well as forming a content plan for your business that will not only reach your target customer, but lead them to engagement.

Full Day Training from $5500

Speaking with Confidence

Confidence isn't born, it's learned.

The power of public speaking can be used to inspire, move and transform teams. But even at the smallest level, it brings the confidence to speak up in meetings, contribute to team work and collaborate with others. Simply, public speaking is less about TEDtalks and more about everyday use of our voices and our thoughts.

This is what Study NT Student Ambassadors, NT Training Awards Participants, Airport Development Group and Real Estate Institute of the Northern Territory learned when they used this training.

Half Day Training from $3300

Half Day Training from $5500

AI Literacy

Using AI safely, privately and effectively in 2025.

Your staff are already using ChatGPT. Even if they've been told not to. So you could try and. "policy your way out of it" or you could provide the tools and training for them to use it safely and more effectively.

My half-day and full-day AI tools training introduces your team to not only the tools, but to how to best use them to get real work done in a privacy-first and safe way.

You'll learn how to integrate AI into your workflows so that everyone works better, faster and more accurately without compromising data privacy and business confidentiality.

Half Day Training from $3300

Full Day Training from $5500

Specialist Training for Government

Things in government are a little different to the private sector.

I have been delivering Digital Skills, AI Literacy, Strategic Planning, Design Thinking, Social Media and Crisis Communications training for the public sector for years now through local councils like Coomalie Community Council, West Arnhem Regional Council, Trade & Investmetn Queenland, NSW Health, WA Small Business Development Corporation, Northern Territory and Queensland Governments, Austrade and Ausindustry.

I am also a contracted trainer for the Public Sector Network across all three levels of government in Australia and both levels in New Zealand.

All my training programs are available and contextualised for both your government and local application.

Half Day Training from $3300

Full Day Training from $5500

Latest from The Saturday Sprint

Competing with Artificial Intelligence Slop in 2025.

The Saturday Sprint

January 04, 2025•6 min read

It's probably my favourite word of 2024. "Slop."

And while it's not a new word, it's been put to great use when describing the content that has been clogging up YouTube, Google search results and social media feeds.

It refers specifically to those awful YouTube videos that have fake voices, weird visuals and dubious "historical facts" or "did you know" content.

But it also has a clear reference to the rubbish written content that a lot of organisations and wanna-be influencers have clearly been generating on the free version of ChatGPT.

This kind of content is here to stay, and sadly, there will be more of it this year.

The good news is that the content will get much better until the point that it will be almost indistinguishable from human-produced content.

And that means copywriters, graphic designers and content creators are being put on notice. Your work is not sacred, and AI is fast catching up with you, no matter what platitudes you quote to feel better about how quickly your "craft" is being replicated by robots.

That's the ugly truth.

But there is a silver lining to that sassy cloud I just pointed at.

There are things you can to prepare yourself to compete with the slop - and win.

1. Lean Into AI Content (Without Losing Your Soul)

What’s changing? AI-driven content will soon be impossible to distinguish from human-made posts. This means platforms will get flooded with updates—think 10x to 100x more than what we see now.

Your move:

Automate busywork. Use AI tools to draft posts, generate ideas, or do research. Tools like ChatGPT and Midjourney are just the start; expect more “AI agents” that act like digital employees.
Speed with style. Don’t just crank out bland posts. Marry AI’s efficiency with your unique voice—whether it’s quirky humor or a particular brand tone—to stand out from the crowd.

Practical example:

Set up an AI-driven “editor” agent that clips your webinar recordings into short, captioned videos. You get multiple pieces of content from one event—fast.

How to get started:

Watch this video from Doc Williams that helped me to get started on content research and editing automation.

2. Build Direct Lines to Your Audience

What’s changing? With so much AI content flooding feeds, your organic reach will shrink.

Your move:

Collect emails and phone numbers. Newsletters and text alerts keep you in control and let you bypass chaotic social feeds.
Go live. Live streams and private groups act like direct “phone lines” to your community. When you’re live, your audience knows exactly where to find you—no algorithm needed.

Practical example:

Encourage your social followers to sign up for a weekly newsletter. Offer them a free eBook, mini-course, or special discount in exchange for their email.

How to get started:

Honestly, you should be using a Customer Relationship Management system. I just migrated all my businesses across to True Blue Connect because it has local support in Darwin where I live. But it could just as well by Hubspot or even getting started with a newsletter on Mailchimp, MailerLite or Brevo is better than letting all those opportunities slide.

3. Crank Up the Human Factor

What’s changing? As AI copies everything from visuals to voice inflections, authenticity will be gold.

Your move:

Show your quirks. If you crack “dad jokes,” lean into them. If you love behind-the-scenes stories, share them. Genuine human traits are tough to fake.
Create signature formats. Whether it’s “Friday Fun Facts” or a recurring Q&A session—be consistent so that people know exactly why they should follow you.

Practical example:

Host a weekly “Ask Me Anything” on Zoom or Instagram Live. Share real-life experiences and personal insights that a bot can’t replicate.

How to get started:

You don't have to get fancy with this. Just use your phone on a cheap tripod if you're going live on socials. Or do a live call direct on Zoom. You can also use the free version of Streamyard to stream to multiple locations - even LinkedIn.

4. Make Demand Generation Your Superpower

What’s changing? Products and services (especially digital ones) become easier to spin up, so attention is the new currency.

Your move:

This is more aimed at businesses with employees, rather than sole traders.

Become a “Creator in Residence.” Don’t rely on influencers with big follower counts but thin engagement. Build (or hire) the expertise to craft content that captivates—on any platform, at any time.
Storytelling over selling. Frame your product in powerful narratives. People remember stories; they forget ads.

Practical example:

Instead of paying an influencer a flat fee, bring a content pro onto your team. Have them develop weekly brand stories on TikTok, YouTube, and email, aligned with your company’s mission.

How to get started:

Look for locals who are already doing this stuff for themselves. They will have local context, will possibly know your business already and don't have to be full time. One local pro can be doing this kind of thing for multiple businesses at once.

5. World-Build Your Brand

What’s changing? In a crowded digital landscape, consistency makes you memorable.

Your move:

I'm not going to lie, this will take some effort, but it's worth trying. And again, this is probably overkill for sole traders, but you can take some of this and implement it without flogging yourself.

Keep every touchpoint on-brand. Same fonts, same colours, same vibe—from your Facebook banner to the sign outside your office.
Show up everywhere (consistently). Use short videos, podcasts, and live workshops in sync with each other. Build a cohesive “world” that followers recognise instantly.

Practical example:

Align your Instagram highlight covers, website design, and physical posters. If you’re known for bright yellow backgrounds and witty captions—carry that across every channel.

How to get started:

This is not your all-clear to cover everything in pink because that's what you think all women will love. It's gotta be authentic to you - not just to what you read in some marketing book a few years ago. I'd suggest doing your Ikigai to work out what your core purpose is and go from there. There's plenty of online tests. You can do one here, here or here.

The reality is that AI will transform social media into a hyper-competitive space.

And that's even more competitive than it already is.

But by speeding up production, forming direct bonds with your audience, amplifying your authenticity, mastering demand-generation, and curating a consistent brand, you’ll stand out—no matter how many AI-powered posts flood the feed.

It's exactly what I've been doing for the last few months and I've gained a tonne more followers, increased my revenue and been in a position to do more of the stuff that I reckon I'm meant to be doing in this world.