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Latest from The Saturday Sprint

Diagram showing relationship betweenm AI and AI Agents

What AI agents are and what they'll do to small business

January 23, 20258 min read

Imagine waking up later this year to find your schedule for the day planned out, urgent emails replied to, and your weekly groceries ordered—all without you lifting a finger. This isn’t a scene from a sci-fi movie but a reality powered by AI agents. These digital assistants are set to change the way we work, live, and run businesses, especially for small business owners who will leverage them for competitive advantage.

What Are AI Agents? (Explained Like You’re 5)

The reason I chose to write about this topic this week is because it feels like everyone's talking about it as the think that's going to take off this year. But there aren't a lot of really clear descriptions of what it is -and when there are, they're not paired with good examples of what the everyday person or small business owner would get from these things.

So we'll start by thinking of an AI agent as a very smart helper.

If artificial intelligence (AI) is the brain, AI agents are the hands that turn intelligence into action. They’re designed to understand your needs, think through tasks, and act to deliver results.

To clarify, AI tools like ChatGPT are powerful for processing and generating information—like answering questions or creating content—but they require manual input and user direction for every interaction. In contrast, an AI agent can autonomously take actions, such as scheduling appointments, sending emails, or managing workflows, based on its understanding of your preferences and needs. Essentially, AI tools assist with specific tasks when prompted, while AI agents proactively manage and execute tasks on your behalf.

ChatGPT can come with ideas and text, but an Agent can do things beyond the flashing cursor in the ChatGPT interface.

And that’s how AI agents work. Developers train them with data to know how to respond in specific situations. Over time, they learn from experience, making them even better helpers.

AI Agents are the hands of the AI brain

Everyday Uses of AI Agents in 2025

By later this year, AI agents will feel as normal as using a smartphone. To show you how normal they will be, I've lined up a few ways everyday people will use them:

1. Personal Assistants

AI agents will manage daily schedules, respond to emails, and even book appointments. Think of them as an upgraded Siri or Google Assistant that is actually useful. For example, they might:

  • Automatically order your favourite coffee before a morning meeting.

  • Rearrange your schedule after a last-minute cancellation.

  • Suggest tailored workout routines based on your health data.

To achieve this, you'll be using apps that already out there, but that will now be integrated with AI capabilities, such as scheduling tools that sync with wearable devices to monitor health metrics and predict optimal times for tasks.

Learn More: Build Your Own AI Personal Assistant with No Code

Ai Agent Flow chart

2. Home Management

From monitoring energy usage to automating grocery orders, AI agents will simplify home management. Imagine receiving a notification: “You’re low on milk, eggs, and bread. Would you like to reorder?” These agents will be connected to smart appliances and apps that track inventory and recommend orders based on consumption patterns.

Setting this up might involve integrating AI-enabled smart home devices with a user’s preferred online grocery platform and teaching the agent preferences over time.

Learn More: How to Create a Smart Home with AI: A Beginner’s Guide

3. Learning and Entertainment

These agents will curate content based on your preferences, from recommending TV shows to finding tutorials on skills you want to learn. They might say, “You’ve been watching cooking videos; would you like a guided recipe for tonight’s dinner?”

Users can achieve this by connecting their streaming services, learning platforms, and smart devices into a single AI hub, enabling it to gather insights and offer highly customised suggestions.

Learn More: AI in Home Automation: A Step-by-Step Guide

Case Studies: AI Agents for Small Businesses

Small business owners will be some of the biggest beneficiaries of AI agents. Let’s look at three examples:

1. The Boutique Hotel Experience

A small chain of boutique hotels uses an AI concierge to transform guest experiences. Guests are greeted by name during online check-ins, and the AI recommends restaurants based on their preferences.

For example, if a guest enjoyed Italian food during their last stay, the AI suggests a nearby Italian restaurant and even books a table. This frees up hotel staff to focus on personal interactions while ensuring no detail is overlooked.

To replicate this, a business could adopt a customer relationship management (CRM) platform integrated with AI to store and analyse guest data. The AI can then generate personalised recommendations and automate follow-ups.

Learn More: AI in Hospitality: 12 Ways Artificial Intelligence is Impacting Hotels

2. Retail Customer Support

Imagine a small online clothing store that employs an AI-powered customer service agent. A customer browsing the website asks, “Do you have this jacket in black?” The AI instantly checks inventory and replies, “Yes, we have it in black. Would you like me to add it to your cart?”

Later, if the customer wants to return the item, the AI handles the request seamlessly, even scheduling the return pickup. This creates a frictionless customer experience while saving the business owner hours of manual work.

To implement this, businesses can use AI-driven chatbots linked to their inventory management system. This setup ensures real-time responses and efficient query handling.

Learn More: How to Build an AI Chatbot: Step-by-Step Guided Walkthrough

Pathway to AI Agent

3. Real Estate Lead Management

A real estate agent uses an AI system to personalise outreach. When a potential client shows interest in a property, the AI schedules a meeting, sends tailored property suggestions, and follows up with reminders. It even provides the agent with a summary of the client’s preferences—such as “a big backyard for a dog”—making every interaction meaningful.

Realtors can achieve this by integrating AI with their CRM systems, enabling automatic lead categorisation and personalised follow-ups based on client data.

Concerns About AI Agents

As promising as AI agents are, they also raise valid concerns. Addressing these concerns is crucial for their widespread adoption:

1. Privacy and Data Security

AI agents often require access to personal data to function effectively, raising questions about how this data is stored, shared, and used. For example, a personal assistant AI may need access to emails, calendars, and shopping history. Users may worry about potential misuse or hacking of this sensitive information.

To alleviate these concerns, AI developers must implement robust encryption, allow for clear opt-in permissions, and provide transparency about data usage.

2. Job Displacement

While AI agents create efficiencies, they may also replace roles traditionally filled by humans, such as customer service representatives. Small businesses may struggle to balance cost savings with ethical considerations.

One solution is focusing on human-AI collaboration, where AI handles repetitive tasks, allowing employees to focus on creativity and relationship-building.

3. Dependence on Technology

As AI agents take over more tasks, there’s a risk of over-reliance. What happens if the system goes down? Businesses and individuals need contingency plans to avoid disruptions.

4. Bias in AI Decisions

AI systems learn from data, which means they can inherit biases present in that data. For example, an AI agent used for hiring might unintentionally favour certain demographics.

To counter this, AI systems must be trained on diverse datasets and undergo regular audits to ensure fairness.

AI Agent Pros and Cons

Hypotheticals: How AI Agents Could Change the Game

  • A Café That Never Forgets: Imagine a café where every customer feels like a regular. An AI agent recognises patrons when they walk in, remembers their orders, and even asks about their last visit. “Latte with almond milk again today? How’s your project going?”

Achieving this involves using facial recognition technology linked to a customer database, combined with purchase history analysis.

  • The Hyper-Efficient Freelancer: Picture a graphic designer who uses an AI agent to organise client briefs, schedule design reviews, and send invoices. The freelancer focuses solely on creativity while the AI manages admin tasks.

Freelancers can use platforms like Asana or Trello integrated with AI to automate reminders, project tracking, and billing.

Learn More: Build Your Own AI Personal Assistant with OpenAI and Python

  • Local Gyms Offering Personalised Workouts: A small gym uses AI agents to create tailored fitness plans for members, adjusting routines based on progress and feedback. This ensures members stay engaged and loyal.

This could be achieved by integrating AI with wearable fitness trackers and gym management software.

Learn More: AI for Fitness Tracking

Implications for Small Businesses

1. Enhanced Efficiency

AI agents will automate repetitive tasks like scheduling, data entry, and customer queries, freeing up time for small business owners to focus on strategy and growth.

2. Personalised Customer Experiences

From targeted marketing to hyper-personalised service, AI agents will make it easier to connect with customers on a deeper level. Businesses that adopt this approach will stand out in competitive markets.

3. Cost-Effective Scaling

Hiring additional staff is often expensive for small businesses. AI agents provide a scalable solution, handling increased workloads without the need for significant overhead costs.

4. Job Evolution, Not Replacement

Rather than replacing employees, AI agents will shift their roles. Staff will focus on creative and interpersonal tasks while AI takes care of repetitive or time-consuming work.

The impact of Agents on Workflows

AI agents are more than a tech buzzword—they’re the next evolution of how we live and work. This year, we will start to see the impact of them seamlessly integrating into our daily lives, handling everything from managing our schedules to enhancing customer experiences for small businesses. For entrepreneurs, embracing AI agents isn’t just a way to stay competitive; it’s a chance to thrive in a time when everything is changing so rapidly. After all, standing still right now is moving backwards.

As AI agents become the silent partners of our lives, one thing is certain: the businesses that harness their potential today will lead the way tomorrow.

And getting started is certainly what I'm doing right now - and I hope this some of this information will help you get started as well.

blog author image

Dante St James

Dante is the Director of Australian Digital Education & Retail Group and Founder of Clickstarter, Speakstarter and Dante St James Consulting.

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