by dstjames | May 13, 2023 | Articles
It’s certainly been a rollercoaster year. The highest highs and lowest lows. And I’m hearing from many people that they’re experiencing something similar. In my case, the most significant chunk of my revenue just got torn away from me by the...
by dstjames | May 7, 2023 | Articles
Those of us in marketing are full of pretty words around storytelling. We carry on about the “hero’s journey” and how we have been storytelling since we lived in caves to hide from sabre-toothed tigers. Yet storytelling is nothing magical even if some...
by dstjames | May 5, 2023 | Articles
I was told that going out and starting a business was “brave” and “courageous.” After all, it’s a lonely road and it all comes down to you alone. It sounded awful, to be honest. I was already alone in my job at the time. And my colleagues were, frankly, not...
by dstjames | May 4, 2023 | Articles
Imagine this scenario: You’ve reached a pivotal moment in your professional journey, ready to take your personal brand to the next level. You’ve scheduled your first professional photo shoot to capture the essence of who you are and what you represent....
by dstjames | Apr 28, 2023 | Articles
While putting together a workshop in Nhulunbuy about spreadsheets this past week, I decided make an awesome pricing and profitability spreadsheet to show just how useful they can be. Especially when using formulas and conditional formatting to highlight the good and...
by dstjames | Apr 21, 2023 | Articles
There’s a guy I’ve worked with for the last 4 years or so. And while we were never close, it always felt like we had a good working relationship. We’d meet up for coffee every few months, have lunch together at conferences and even travelled together...
