by dstjames | Sep 26, 2022 | Articles
Lately, I’ve been talking a lot about the way we write for social media and websites. For small businesses, this often translates to “how I can write about my business, products and services.” Yet the tasks you perform, the products you sell and the services you...
by dstjames | Sep 18, 2022 | Articles
You’ve just had your ads rejected by Facebook. They don’t give you much of a reason why. Just that you have probably violated their ads policies or community standards or something like that. What’s next? We’re going to take a look at three main reasons why ads get...
by dstjames | Sep 3, 2022 | Articles
This past week I’ve watched seven different young personalities on LinkedIn with fast-growing followings and great personal brands very publicly burn out. They all appeared suddenly in my feed around three months ago, and just as quickly, they were making...
by dstjames | Aug 29, 2022 | Articles
You probably didn’t realise that it’s social media’s 25th birthday this year. Back in 1997, a website called Six Degrees attempted to show that we’re all connected by just six degrees of separation. It featured messaging between members and the ability to invite...
by dstjames | Aug 19, 2022 | Articles
Marketing is more complex than ever. Digital transformation has led to the rise of new technologies, channels, markets and customer behaviour. To thrive in this new environment, marketers need new skills and a broader set of abilities. The effectiveness of marketing...
by dstjames | Aug 14, 2022 | Articles
There’s a fine line between staying in touch with your audience and annoying them. You want to stay top of mind with them without coming across as spammy or desperate. But how can you ensure you’re not crossing the invisible line and annoying them? If you don’t take...
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