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The four social media myths that we need to let go of

The four social media myths that we need to let go of

Four myths about social media that really need to go away I don’t believe it’s an exaggeration to say that social media in 2022 is considerably different from what it was when we first jumped from MySpace to Facebook. Social media was new, exciting, and not quite...
Why online advertising is so expensive now

Why online advertising is so expensive now

In my most recent post, I talked about the impact of online advertising cost increases on platforms from Facebook and Instagram to Twitter and TikTok. Every advertiser is being impacted by it. But why is it happening? There are three main factors at play: 1. Apple’s...
Advertising online has got a whole lot more expensive

Advertising online has got a whole lot more expensive

A decade ago it was easy to sell the concept of digital channels for marketing. They were cheaper. No, way cheaper. You could see the results in front of you. I mean, you could literally see your customers responding to the ads and measure when they had landed on your...
Is AI any good at copywriting?

Is AI any good at copywriting?

When it comes to getting your message across on either social media, your website or even email, you have options. You can write the text on your website or social media yourself. You may hire someone else to do it for you. Or you could take the AI route and use...
Is social media related to SEO?

Is social media related to SEO?

If you were to ask Google, they’d probably tell you that social media will have no impact on your optimisation for ranking on their search engine. There’s been a lot of discussion in the SEO universe about how social signals might assist a website rise in search...