Brand School.

Courses for branding students who either want to do their own branding, want to do branding for others, or who want to consult to others about branding.

Dante St James Brand School
Dante St James Brand School

1BF: Foundational Certificate in Branding

The foundational knowledge and concepts for any business owner to undertake when it comes to creating their own brand. In this 4-module Foundational Certificate course you will learn:

  • Brand Foundations and Background (15% weighting)
  • The psychology of branding in Australia  (15% weighting)
  • How to build your own business or personal brand (15% weighting)
  • Executing your brand in the market (15% weighting)

Each module contains around 1-hour of the latest content in branding education and concludes with a multiple-choice exam. At the conclusion of all 4 modules, you will be set an assignment (40% weighting) to show the process of identifying building your own business or personal brand and showing how you will use this brand in the real world.

A pass rate is 70%.
A credit pass rate is 75%.
Honours pass rate is 80%.
A distinction pass rate is 90%.
A high distinction pass rate is 95%.

No prerequisite

$250 (AUD)

Certificate in Branding

1BC: Certificate in Branding: For Brand Practitioners

The knowledge and concepts for you to be capable of working with your own or an existing business’ brand. In this 4-module Certificate course you will learn:

  • Assessing your existing brand and it’s use (15% weighting)
  • Rebuilding your brand without rebranding yourself or your business (15% weighting)
  • Protecting your brand and controlling its use (15% weighting)
  • Measuring brand sentiment and preparing to rebrand (15% weighting)

Each module contains around 1-hour of the latest content in branding education and concludes with a multiple-choice exam. At the conclusion of all 4 modules, you will be set an assignment (40% weighting) to show the process of designing a comprehensive Brand Strategy for a business, showing a plan for measuring sentiment, and preparation of a case for rebranding, and a plan to begin rebranding.

A pass rate is 70%.
A credit pass rate is 75%.
Honours pass rate is 80%.
A distinction pass rate is 90%.
A high distinction pass rate is 95%.

No prerequisite

$350 (AUD)

Dante St James Brand School

1BA: Advanced Certificate in Branding: Becoming a Brand Consultant

The skills, knowledge and actions you will need to become a marketing consultant. In this 4-module Advanced Certificate course you will learn:

  • Understanding the psychology of brands and their owners (15% weighting)
  • Working with Business and Brand Owners (15% weighting)
  • Forming a brand consulting authority and framework that you can sell (15% weighting)
  • Pricing, positioning and credibility (15% weighting)

Each module contains around 1-hour of the latest content in branding education and concludes with a multiple-choice exam. At the conclusion of all 4 modules, you will be set an assignment (40% weighting) to show the process of building a brand consultancy and forming a plan to execute your new consultancy in the marketplace.

A pass rate is 70%.
A credit pass rate is 75%.
Honours pass rate is 80%.
A distinction pass rate is 90%.
A high distinction pass rate is 95%.

Prerequisite: 1BF or 1BC

$450 (AUD)

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All certifications are provided by my educational business, the Marketing Institue of the Northern Territory and assessed by myself and a team of marketing professionals from the Marketing Association of the NT.

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