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The four social media myths that we need to let go of

The four social media myths that we need to let go of

Four myths about social media that really need to go away I don’t believe it’s an exaggeration to say that social media in 2022 is considerably different from what it was when we first jumped from MySpace to Facebook. Social media was new, exciting, and not quite...

Yeah. It’s another article about how important cybersecurity is.

Yeah. It’s another article about how important cybersecurity is.

Look out! We’re talking about the most boring topic that any small business owner can face — cybersecurity — specifically on your website. But it’s important. Because some of us seem to think we’re impenetrable. It should come as no surprise that a professional hacker...

Why online advertising is so expensive now

Why online advertising is so expensive now

In my most recent post, I talked about the impact of online advertising cost increases on platforms from Facebook and Instagram to Twitter and TikTok. Every advertiser is being impacted by it. But why is it happening? There are three main factors at play: 1. Apple’s...

Advertising online has got a whole lot more expensive

Advertising online has got a whole lot more expensive

A decade ago it was easy to sell the concept of digital channels for marketing. They were cheaper. No, way cheaper. You could see the results in front of you. I mean, you could literally see your customers responding to the ads and measure when they had landed on your...

Is AI any good at copywriting?

Is AI any good at copywriting?

When it comes to getting your message across on either social media, your website or even email, you have options. You can write the text on your website or social media yourself. You may hire someone else to do it for you. Or you could take the AI route and use...

Is social media related to SEO?

Is social media related to SEO?

If you were to ask Google, they’d probably tell you that social media will have no impact on your optimisation for ranking on their search engine. There’s been a lot of discussion in the SEO universe about how social signals might assist a website rise in search...

Is Facebook still any good for business?

Is Facebook still any good for business?

Is Facebook still relevant for business? Facebook is still the most popular social network in the world. That’s established. Over 2 billion people use it every single day. And it’s no “new kid on the block.” Surprisingly, Facebook has been going strong for over a...

The 5 things in digital marketing to be focused on this year

The 5 things in digital marketing to be focused on this year

If you ever needed proof that social media and digital marketing are changing, consider this. Facebook released 40 updates in 2021. That’s 40 new features or rules that we needed to get our heads around. It’s any wonder small businesses are confused by digital...

How to start your new podcast

How to start your new podcast

Podcasting isn't hard to do. You just need to know where to start Podcasts are fun, easy to make, and can be informative to your target audience. They build credibility and trust in your business and show that you really know your stuff. Podcasts are a great way to...

What you’re probably doing wrong with your copywriting

What you’re probably doing wrong with your copywriting

These are the mistakes you’re making with your website and social media copy. When you write copy, it’s not just about using the right words to sell your product. It’s how your message connects with people. By changing a few words in your copy, you can make it...

What to consider before you write this year’s marketing strategy

What to consider before you write this year’s marketing strategy

Many businesses want to develop and implement a strategy that allows their product to sell itself. That’s the dream. A strong marketing strategy will target the right audiences in ways that will make them think about your company. As a result, your stores and online...

Reviews are scary. Not having them may be slowing your growth

Reviews are scary. Not having them may be slowing your growth

Photo by Charles Deluvio on Unsplash Customers trust recommendations from friends and family more than any other kind of online marketing and advertising, making solid online reviews more important than ever. According to HubSpot, 60% of consumers...

What is social commerce and why is it about to blow up?

What is social commerce and why is it about to blow up?

Photo by Libby Penner on Unsplash Social media purchasing will skyrocket in popularity over the next few years, potentially opening up new markets for small enterprises. According to a new Accenture analysis, social commerce is gaining traction. Yet this is...

How to get visitors to your site and turn them into customers

How to get visitors to your site and turn them into customers

If you haven’t heard of it before, Conversion rate optimisation (CRO) is the method of increasing the percentage of your website visitors who go on to take the desired action you need them to take. This action can range from scrolling through an entire page on your...

Here’s what is in demand for work from home jobs

Here’s what is in demand for work from home jobs

Photo by Helena Lopes on Unsplash Want to work from home this year? These are the skills that are in demand. Working from home has never been more popular, especially in the aftermath of the recent pandemics — more than half of all employees worldwide work...

What will change on Instagram in 2022?

What will change on Instagram in 2022?

Photo by Solen Feyissa on Unsplash What are we expecting from Instagram in 2022? It’s easy to see that Instagram copied nearly everything TikTok had to offer in 2021. And according to Instagram CEO Adam Mosseri, we can expect even more of the same in 2022,...

What to consider before starting a new business

What to consider before starting a new business

5 Things You Should Consider Before Starting a New Business. Starting a new business is not an easy feat. You have to invest time, resources, and money on the idea that it will work out in the end. It’s important to think things through before you start on your new...

4 realistically decent alternatives to Shopify

4 realistically decent alternatives to Shopify

Not impressed by Shopify? There are a number of alternatives. The Top 4 Ecommerce Alternatives to Shopify. Shopify is arguably the most popular eCommerce platform in the world. With over 500,000 customers, it’s also among the most expensive. While there are many...

5 tips to becoming a better listener as a small business owner

5 tips to becoming a better listener as a small business owner

Listening is one of the most important skills you can develop as a business owner. Listening is not just about hearing what people say; it’s about understanding what people are trying to say. It’s not enough to wait for the other person to pause so that you...

What I’ll be doing less of online in 2022

About this time of the year, we content creators start to make lists of what grabbed our attention in the last year and what we think we have to look forward to in the next year. This, though, is not either of these things. One of the things that most change of year...

Three digital platforms to not bother wasting your time with

Three digital platforms to not bother wasting your time with

We have so many platforms to be across. Do we really need more? It feels like every month that there is another attempt at grabbing attention from the big platfoms like Google, Facebook, Twitter and TikTok. And almost every month another platform crashes to Earth in...

How to use TikTok when you’re a small business

How to use TikTok when you’re a small business

TikTok isn’t new anymore. And it’s certainly not small. So while it’s not clear how small businesses can benefit from it, there are a few places to start: Hop on trendsTell a storyBe authentic Let’s dig in and explore all that a bit more. Jumping on trends will equal...

What happened to swipe-ups in Instagram Stories?

What happened to swipe-ups in Instagram Stories?

We’ve all been working hard for that magic 10,000 follower mark to get access to that most envied feature of all on Instagram. The Instagram Story swipe-up. Now it’s gone. So where have Instagram stories swipe-up actions gone? Don’t panic too much, while the Instagram...

What kind of content works best on Facebook these days?

What kind of content works best on Facebook these days?

The type of content that seems to be cutting through the noise, according to Facebook’s 2021 Transparency Report, seems to be either: MemesHumanitarian contentCats, dogs & babies Maybe we’ve been overthinking our content strategies just a little. Let’s take a...

How to tell your business story

How to tell your business story

As a small business, you’re supposed to know how to manage your finances, pay your rent, understand industrial relations, tax and marketing. And apparently, you’re also supposed to know what Storytelling is and how it applies to your business, no matter how boring it...

What to talk about in a webinar

What to talk about in a webinar

When it comes to hosting a webinar, the main things to consider, apart from the technology, are: What you’re going to talk aboutHow you’re going to start the webinarWhat your main points are going to beHow you’re going to end the show What topic are you going to talk...

What you probably didn’t know about Google and SEO

What you probably didn’t know about Google and SEO

For all the knowledge that any SEO expert of Google nerd has about what works best for ranking a website on search engines, there’s just as much that we don’t know. In fact, none of us truly know anything about Google apart from what they’ve told us. This means that...

How to make sure social media doesn’t steal all your time

How to make sure social media doesn’t steal all your time

If you followed every marketing guru's advice and did all the things that they suggest you do on LinkedIn, Instagram, TikTok, YouTube, Pinterest, Mailchimp, Google My Business and Facebook, you’d require two full time staff to do it all. Since you’re a small business...

Reels are coming to Facebook

Reels are coming to Facebook

After the long-awaited ability to post stories on Facebook came the even longer, more awaited feature of being able to schedule and post stories to Instagram from Business Manager, but now Reels are coming to Facebook. And here’s what we know about them: You will be...

Your Christmas retail marketing plan starts in June

Your Christmas retail marketing plan starts in June

Still over six months away from Christmas, which means we’re just 4 months away from the shopping season for Christmas. Doesn’t feel quite so distant now does it! What can you do now to prepare your online activity for the holiday season?  What should we be doing...

How to get better reach on the Instagram feed

How to get better reach on the Instagram feed

More than a few of us have noticed that reach for our posts on the Instagram feed has been dropping over the last few months. So what is happening? What can we do about it? And what does Instagram have to say about it?  With so many people, businesses and ads on...

Spelling matters to Google Shopping

Spelling matters to Google Shopping

Everyone knows a grammar prince or princess. You know, the ones who correct all your spelling and grammar online like it’s their divine right? Well, they might be on to something, given a recent update from Google.  It might feel like our grammar-loving friends...

Is Facebook listening to me?

Is Facebook listening to me?

There is an urban legend going around that claims that if you hold your phone up to your mouth and say “Hawaii, Hawaii, Hawaii” that you will start getting ads for holidays in Hawaii within an hour on Facebook. It’s tinfoil hat time! There are three main reasons why I...

Who is your actual competitor anyway?

Who is your actual competitor anyway?

You sell bananas. A guy down the road sells bananas. In the next town over another guy sells bananas. You’ve heard that a girl a few streets over has decided to sell bananas as well. You already had competitors long before any of them appeared. Competition is a...

Sharing news on Facebook may come back to bite you

Sharing news on Facebook may come back to bite you

Fake news, misinformation and disinformation have been the bane of Facebook for a decade. As soon as we knew how to share memes and articles, we did it en masse. If you’re doing that as a business, you’re about to get slapped.  Sharing those inspirational stories...

Don’t trust Google Analytics 4 just yet

Don’t trust Google Analytics 4 just yet

If you’re an early adopter kind of person, you might have hopped on the Google Analytics 4 bandwagon. The warnings were clear. Do not remove your existing analytics code. Several months later I can see why!  Google Analytics 4 is the update that gets Google ready...

Where should I advertise?

Where should I advertise?

There are over one hundred different ways for a business in any market to advertise themselves. From the more traditional methods like newspapers and phone books to the latest digital platforms it can be hard to know what to choose. When choosing a method of...

Going viral is not a good growth strategy

Going viral is not a good growth strategy

Doing a stunt, making a funny video or using a famous celebrity to help you to “go viral” may seem like it’s an effective way to grow a business fast. But going viral can actually prove to be detrimental to your long term success.  Do you remember Rebecca Black?...

Beware of age discrimination on Facebook Ads

Beware of age discrimination on Facebook Ads

Sometimes it might feel like social media is a bit of a wild wild west where you can do whatever you like. But it’s not. Those platforms have rules. And those rules are tightest when it comes to running ads. Sometimes I look at an ad on Facebook and wonder how they...

Using workshops, webinars & classes to promote your business

Using workshops, webinars & classes to promote your business

There’s hundreds of options when it comes to marketing your business. Some are standard like TV, radio, Google and Facebook. But some are not immediately obvious, like hosting webinars, classes and workshops.  As traditional marketing channels remain unaffordable...

Should you hire, contract or offshore your marketing work?

Should you hire, contract or offshore your marketing work?

After a while of building your small business, things get busy. That time you were spending on doing your social media, working on your SEO and writing your blogs has slipped away into a black hole of work. It’s time to bring someone on.  It happens to us all....

Before you start selling on Facebook & Instagram Shops

Before you start selling on Facebook & Instagram Shops

You’ve got your social media profiles, you’ve got your eCommerce website, you’ve even set up all your payment systems. Now if only you could sell your stuff directly on the two biggest social networks.  Some people like to sell on eBay. Others prefer Amazon. And...

How to diversify the revenue in your business

How to diversify the revenue in your business

Last year taught us one powerful lesson. You can’t trust a full-time job or a single source of revenue to get you through a crisis. So now the pandemic is easing in Australia, why are we all just going back to our old habits?  Single source of revenue could mean...

Mobile is the only optimisation that Google cares about

Mobile is the only optimisation that Google cares about

Google ranks websites based on what they do on a mobile phone. Desktop performance isn’t even a consideration anymore. And while you’ve been using a responsive design for years, is your website actually made for the mobile user? It’s no longer good enough to simply...

Matching your message to your customer’s needs

Matching your message to your customer’s needs

It’s interesting to see that so many digital marketing experts and trainers like to draw examples of successful businesses on social media as being big brands. “look at this amazing thing that Nike did!” or “Dove beauty products really reached their target audience...

Business cards and books still matter

Business cards and books still matter

Apparently, no one is using business cards anymore. Someone forgot to send that memo to everyone at the networking events I go to. And business cards aren’t the only old-school marketing tactic that can still move the needle. Maybe it's not time to throw out...

Here’s why you need to start using Facebook Messenger

Here’s why you need to start using Facebook Messenger

64% of people covering all ages – not just the kiddos – would rather message you than call you. Have a business and hate messaging? It’s time to take a teaspoon of cement and harden up, sunshine. They’re leaving you behind.  The world has gone message crazy. The...

What to do when your Facebook Ads aren’t working

What to do when your Facebook Ads aren’t working

Marketing isn’t an exact science, so all the well-intentioned advice, tips and tricks in the world won’t work for every business, every time. Sometimes ads fail to deliver. When they do, what do you do next? Facebook Ads opened up the world of online advertising for...

Why your newsletters aren’t getting any opens

Why your newsletters aren’t getting any opens

Email newsletters are a funny thing. Half the time we don’t remember subscribing to them, the other half of the time we subscribe to them and never see them. If it feels like nobody is opening your emails, here’s perhaps why. Every sales funnel, sales trainer, digital...

Facebook algorithm update coming in May / June 2021

Facebook algorithm update coming in May / June 2021

For a long time, we figured that we knew how to game the Facebook algorithm. Be controversial. Be topical. Hop on trends. After all, the ones who grab the most eyeballs win, right? Well, that is all about to change. The new way forward for ranking on Facebook is going...

Posting text on Facebook that doesn’t seem scammy

Posting text on Facebook that doesn’t seem scammy

Lots of text, lots of emojis, long lists of reasons for people to buy your stuff. There are tonnes of techniques for business owners trying to work their way in to the eyes and brains of viewers. Do they work though? Text captions on Facebook posts and ads don't have...

What kind of content performs best on Google?

What kind of content performs best on Google?

The days of writing blogs that nobody but Google will ever read are over. You can’t trick your way up the search rankings now that machine learning is pre-empting every little trick you want to try. So what content works?  There are certain kinds of content that work...

Annoying clients aren’t always what they may seem.

Annoying clients aren’t always what they may seem.

In a perfect world, you’d only work with the clients that make you feel good, inspired, reassured and confident. Trouble is, that all those things are what friends do for you, not clients. Clients are a whole other beast. When a client goes rogue it can be hard to...

Can’t get Clubhouse? Try these alternatives.

Can’t get Clubhouse? Try these alternatives.

By now you’ve been blasted with news and opinions about Clubhouse, the hit invite-only audio app that’s been taking the business and marketing world by storm. But did you know that there’s a tonne of clones on the way as well? Clubhouse is worth $1 billion dollars...

Choosing the right Messenger app for an Australian small business

Choosing the right Messenger app for an Australian small business

Messaging isn’t messaging. Not when there are so many messaging apps to choose from. WhatsApp, Messenger, good old SMS and Instagram Direct are just a few. So what do you choose and why? Once upon a time there was SMS. It was a great way to avoid to talking to people...

What work you can and can’t get done inflight

What work you can and can’t get done inflight

It might be tempting to use the time inflight to do a crossword. But you. may be able to get some work done too. (Photo: Canva) You’re stuck on a plane for a couple of hours. You could catch up on some sleep, or catch up on a few episodes of whatever you’re watching...

Take small steps to get good at online video

Take small steps to get good at online video

Video can be a little scary to get started with. So take baby steps to get comfortable with the medium. (Photo: Canva) You’ve been told again and again that you need to start producing video for your business. You’ve finally got over your anxiety about it, now you...

Emails and Messages are not how you get work done

Emails and Messages are not how you get work done

Busy teams can't rely solely on messaging and email to keep track of what's getting done (Photo: Canva) You need a reliable and easy way to share documents and instructions with your team. But you’re not quite ready for a big Learning Management System or teamwork...

How to generate new business on LinkedIn

How to generate new business on LinkedIn

Take your time? Or get on the spam wagon? There seem to be two very different ways to marketing yourself on LinkedIn. How do you do it? How can stand out? And how do you avoid being “that guy.” You can generate leads for your business on LinkedIn quite easily,...

Using YouTube to grow your business presence online

Using YouTube to grow your business presence online

Facebook is flooded. Instagram is overrun. TikTok is too hard. And you don't even know where to start with Clubhouse. Have you thought about doing something on YouTube? With all the attention on social media marketing, sometimes it’s hard to find a solid marketing...

What do we mean by “mobile-friendly?”

What do we mean by “mobile-friendly?”

Being mobile-friendly is a big thing now for a lot of website owners. Well, to be honest, it's been a big thing since around 2012 when we noticed that more people were accessing the web from their phones than ever before. Fast forward to the 2020s and mobile is by far...

How to do better organic content on Facebook

How to do better organic content on Facebook

When it comes to reaching people beyond a fraction of those who follow you, organic reach is almost dead on Facebook. And I say almost, because it can be resurrected. And it’s not dead for everyone. So what does it take to get your organic reach moving in a positive...

You can be a better networker with this simple method

You can be a better networker with this simple method

Networking comes easy to some of us, but for others it’s like going through hell every time someone asks, “why do you do?” To be good at it takes practice in these areas: Knowing how to introduce yourself and your businessKnowing how to actively listen to...

How to use Clubhouse for Business

How to use Clubhouse for Business

Australian business can jump on the Clubhouse bandwagon now and do three things straight away that will be of benefit to their business: Reserve their business’ brand as a usernameCreate clubs based on their brand, location or purposePut their best people forward on...

How to grow your audience using Facebook Groups

How to grow your audience using Facebook Groups

Growing an audience using Groups on Facebook is one of the few organic roads left open to small businesses to make an impact and extend reach. But the answer isn’t always about starting up your own group. Are often than not, it’s about using the groups that are...

How to get customers to take photos of your business

How to get customers to take photos of your business

If you followed the recommendations of Google, Facebook, Pinterest, Instagram, LinkedIn and every marketing consultant that ever operated, you’d be spending more time taking photos and making videos than serving the customers that are right there in your store or...