I'm Dante.

I help business owners, solopreneurs and organisations do better with today's technology and ways of doing things.

I promised to never allow myself to be reliant upon a single, vulnerable income source ever again.

After spending thirteen and a half years working in a national radio network as a presenter, writer, online developer, content creator and manager, I was promptly told that I could either resign and take a payout - or the company would make life hell for me until they had time to invent an excuse to fire me.

After all that time, I was out of practice at learning new things and was convinced that I was unemployable and too old at forty to start a new career. I was very wrong.

I started my own web and social media agency on the Gold Coast in 2017, took a job in Darwin selling television ads, moved my life up north for the fourth time since 2003, put my tail between my legs and tried my luck.

The move paid off.

I grew my digital creative agency in to a client list that I sold for enough to clear my debts in 2022.

I kept the name and converted it to a digital skills training business that has contracts with two of Australia's biggest companies, three state/territory governments and the biggest social media company in the world.

Then I split out a public speaking training business from it in late 2022.

I bought a failing cafe in North Queensland in 2020 during the pandemic for $18,000 that now makes $1.7 million a year.

I bought another North Queensland cafe in 2021, and another in 2022.

The cafe group is on track to bring in over $3 million in 2025.

I just bought into a NSW country menswear store group that I am reinventing into community destinations and hubs for people to meet, talk and collaborate.

By the end of 2026, it will be grossing $3.5 million.

I have been the Chair of a 450-member business network.

I am the Chair of Darwin City Retailers Association.

I am one of just five trainers contracted by Meta (Facebook) Australia & New Zealand.

I was awarded Top Voice status on LinkedIn in 2024.

I contract to Darwin Innovation Hub supporting startups and growing a thriving entrepreneurship community.

I am a trainer for the Public Sector Network across Australia and New Zealand.

Breaking away from the dangers of full-time-employment has given me a life that I could not have imagined.

I'm not filthy rich and I don't really want to be.

But I have freedom to choose, move and act.

The freedom to work the hours I want for the people I want on the things I want and in the places I want.

It's not a life that everyone wants. But it's the life I want.

And that's what I want to help others to do.

Because only business can save the world. But first, business needs to start, grow and sustain itself.

And that's what I'm here to help with.

Latest from The Saturday Sprint

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Why Australians struggle so much with public speaking

April 01, 20253 min read

Have you ever noticed how many Aussies would rather wrestle a croc than stand in front of a crowd and give a speech? Considering we live in a country crawling with things that can actually kill us, that's pretty wild. But it’s true. We hate public speaking. It terrifies us more than spiders, snakes, and shark-infested waters combined. So, what’s really going on here?

The Short Story:

  • Aussies are notoriously anxious about public speaking.

  • Our culture, especially tall poppy syndrome, holds us back.

  • Schools don't teach speaking skills, so we grow up unprepared.

  • Fear of looking silly stops us even when we're good at it.

  • Admitting the problem is step one towards fixing it.

Tall Poppy Syndrome: Australia’s Favourite Pastime

You know the drill: "Don't get too full of yourself, mate." Tall poppy syndrome—it's practically our national sport. We love a good underdog, but anyone who rises too high gets cut down real quick. That fear of standing out, looking cocky, or being labelled "up themselves" makes public speaking feel like a minefield.

Tall poppy syndrome creates a culture where people are hesitant to speak up, fearing they'll be cut down for standing out. – Hugh Mackay, Australian social researcher

It’s a cultural catch-22. Stay humble, stay quiet, and stay safe. Speak up, stand out, and risk being socially chopped down. It’s no wonder most Aussies would rather keep their heads down.

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Here’s what I've noticed time and again:

  • Around 87% of Australians dread public speaking.

  • Fear of judgement is intensified by our obsession with humility.

  • We confuse confidence with arrogance, so we avoid speaking up.

Education, Or Lack Of It

Think back to your school days. How many times were you properly taught how to speak publicly? Chances are, hardly ever. We memorised facts for exams, we wrote endless essays, but when it came to speaking up clearly and confidently, we were mostly left to fend for ourselves.

Public speaking should be taught like maths or science. It’s fundamental to personal and professional success. – Simon Birmingham, Australian politician

Schools have plenty on their plates, sure, but leaving communication skills out of the equation has left generations of Aussies in the lurch. In my training sessions, nearly everyone mentions how little they learned about public speaking in school. It’s a gap that Macquarie University’s research clearly identifies as something that, if addressed, could massively boost confidence and reduce anxiety.

The Aussie Nightmare: Embarrassment

Let’s be honest—we’d rather face physical danger than social embarrassment. Standing in front of a crowd, our minds race: "What if I mess up?" "What if I sound stupid?" "What if they laugh?"

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It’s rarely the speaking itself that’s the problem—it’s the potential humiliation that scares us to death. Even seasoned professionals and leaders confess to me privately just how much the fear of embarrassment affects them. The anxiety of imagined scenarios often feels far worse than the reality ever turns out to be.

The fear of embarrassment in public speaking often surpasses the reality of any mistake one might make. – Brené Brown, author and researcher

What I’ve noticed repeatedly:

  • The fear of embarrassment often outstrips actual ability.

  • Imaginary disasters in our heads are more frightening than reality.

  • This fear hits everyone, regardless of experience or status.

The Bottom Line

Australians don’t struggle with public speaking because we're incapable. It’s deeper than that—it's cultural, educational, and psychological. Acknowledging these issues is the first crucial step.

When we admit what's holding us back, we create space to address it. We need supportive environments where it's safe to speak up, practice, and make mistakes without fear of being mocked or cut down. Every Aussie has something worth saying—it's about time we gave ourselves permission to speak up and be heard.

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Dante St James

Dante is the Director of Australian Digital Education & Retail Group and Founder of Clickstarter, Speakstarter and Dante St James Consulting.

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