I help business owners, solopreneurs and organisations do better with today's technology and ways of doing things.
After spending thirteen and a half years working in a national radio network as a presenter, writer, online developer, content creator and manager, I was promptly told that I could either resign and take a payout - or the company would make life hell for me until they had time to invent an excuse to fire me.
After all that time, I was out of practice at learning new things and was convinced that I was unemployable and too old at forty to start a new career. I was very wrong.
I started my own web and social media agency on the Gold Coast in 2017, took a job in Darwin selling television ads, moved my life up north for the fourth time since 2003, put my tail between my legs and tried my luck.
The move paid off.
I grew my digital creative agency in to a client list that I sold for enough to clear my debts in 2022.
I kept the name and converted it to a digital skills training business that has contracts with two of Australia's biggest companies, three state/territory governments and the biggest social media company in the world.
Then I split out a public speaking training business from it in late 2022.
I bought a failing cafe in North Queensland in 2020 during the pandemic for $18,000 that now makes $1.7 million a year.
I bought another North Queensland cafe in 2021, and another in 2022.
The cafe group is on track to bring in over $3 million in 2025.
I just bought into a NSW country menswear store group that I am reinventing into community destinations and hubs for people to meet, talk and collaborate.
By the end of 2026, it will be grossing $3.5 million.
I have been the Chair of a 450-member business network.
I am the Chair of Darwin City Retailers Association.
I am one of just five trainers contracted by Meta (Facebook) Australia & New Zealand.
I was awarded Top Voice status on LinkedIn in 2024.
I contract to Darwin Innovation Hub supporting startups and growing a thriving entrepreneurship community.
I am a trainer for the Public Sector Network across Australia and New Zealand.
Breaking away from the dangers of full-time-employment has given me a life that I could not have imagined.
I'm not filthy rich and I don't really want to be.
But I have freedom to choose, move and act.
The freedom to work the hours I want for the people I want on the things I want and in the places I want.
It's not a life that everyone wants. But it's the life I want.
And that's what I want to help others to do.
Because only business can save the world. But first, business needs to start, grow and sustain itself.
And that's what I'm here to help with.
The last two weeks, I’ve been utterly uninspired to create content online.
Not exactly a crisis, and not a huge mental drain. But for someone whose business benefits from consistent online engagement, even a few days off is a speed bump on the road from curious to client. And speedbumps, over time, cost money.
Just like how we were told the pandemic would have a decade-long economic impact, a content lull doesn’t hit today—but eventually, it will.
That realisation forced me into a reassessment. A bit of a pause. A chance to take stock, not just of my content, but of what actually motivates me.
16th-century Spanish mystic Saint John of the Cross wrote about a "dark night of the soul"—a time of self-examination and questioning. I wouldn’t say I’m quite at that level of spiritual crisis, but I’ve definitely been staring at my screen a lot, wondering what the hell I’m doing.
So I started analysing my content. Looking for patterns. Trying to figure out what’s working, what’s not, and why I feel like I’m wading through glue trying to get things done. And I found my answer:
I’m bored of myself.
What I’m doing is working. It’s bringing in business. But I’m not driven by results—I’m driven by novelty. And that’s a terrible mindset for a business owner.
The knee-jerk reaction? Burn it all down and start fresh. But the more I think about it, the more I realise I don’t need a drastic change—I need a tweak in how I work.
I thrive on coming up with something interesting in the moment, not rigidly planning everything out in advance. I need to stop trying to fight that and build a process that lets me chase the rush of a new idea, while still making sure I hit my deadlines.
I don’t need a new business. I need a new approach.
So, the plan? Keep the systems. But tweak them so they work for my particular brand of chaos. Instead of forcing myself into a process that drains me, I need to shape my workflow around what actually keeps me engaged.
This isn’t just about content. It’s about everything. The way we work has to fit the way we function best, or we’ll burn out. Simple as that.
For me, the challenge isn’t just about staying consistent—it’s about making sure the way I work fuels me instead of draining me. Because if you’re going to have any kind of real impact, you don’t just need to assess what you’re doing—you need to adjust how you’re doing it.
Australian Digital Education & Retail Group Pty Ltd
ACN: 683428882
PO Box 36078 Winnellie NT 0820 Australia
Messsage Service: +61 440 137 779