I'm Dante.

I help business owners, solopreneurs and organisations do better with today's technology and ways of doing things.

I promised to never allow myself to be reliant upon a single, vulnerable income source ever again.

After spending thirteen and a half years working in a national radio network as a presenter, writer, online developer, content creator and manager, I was promptly told that I could either resign and take a payout - or the company would make life hell for me until they had time to invent an excuse to fire me.

After all that time, I was out of practice at learning new things and was convinced that I was unemployable and too old at forty to start a new career. I was very wrong.

I started my own web and social media agency on the Gold Coast in 2017, took a job in Darwin selling television ads, moved my life up north for the fourth time since 2003, put my tail between my legs and tried my luck.

The move paid off.

I grew my digital creative agency in to a client list that I sold for enough to clear my debts in 2022.

I kept the name and converted it to a digital skills training business that has contracts with two of Australia's biggest companies, three state/territory governments and the biggest social media company in the world.

Then I split out a public speaking training business from it in late 2022.

I bought a failing cafe in North Queensland in 2020 during the pandemic for $18,000 that now makes $1.7 million a year.

I bought another North Queensland cafe in 2021, and another in 2022.

The cafe group is on track to bring in over $3 million in 2025.

I just bought into a NSW country menswear store group that I am reinventing into community destinations and hubs for people to meet, talk and collaborate.

By the end of 2026, it will be grossing $3.5 million.

I have been the Chair of a 450-member business network.

I am the Chair of Darwin City Retailers Association.

I am one of just five trainers contracted by Meta (Facebook) Australia & New Zealand.

I was awarded Top Voice status on LinkedIn in 2024.

I contract to Darwin Innovation Hub supporting startups and growing a thriving entrepreneurship community.

I am a trainer for the Public Sector Network across Australia and New Zealand.

Breaking away from the dangers of full-time-employment has given me a life that I could not have imagined.

I'm not filthy rich and I don't really want to be.

But I have freedom to choose, move and act.

The freedom to work the hours I want for the people I want on the things I want and in the places I want.

It's not a life that everyone wants. But it's the life I want.

And that's what I want to help others to do.

Because only business can save the world. But first, business needs to start, grow and sustain itself.

And that's what I'm here to help with.

Latest from The Saturday Sprint

Experts don't have to know everything, everywhere, all at once.

The Saturday Sprint

March 15, 2025•2 min read

On Friday, I got asked to run a training session on a tool I had never used before. On Sunday, I spent a few hours getting my head around it. On Monday, I stood in front of a room full of people and taught it.

Was I an expert? Absolutely not. Was I a few steps ahead of them? Yep. Did I have all the answers? Not even close. Did they walk away knowing more than they did before? 100% yes.

Expertise Isn’t What You Think It Is

We’ve all been conditioned to believe that to teach something, you need to have spent years mastering it. But that’s not how it works. If you’re even slightly ahead of someone else, you’ve got enough knowledge to help them.

Think about it—when you learned how to drive, did you need a race car driver to teach you? No. You needed someone who knew the rules, had been through the process, and could help you avoid common mistakes. That’s it.

Or let’s say you just figured out how to set up a website. There are thousands of people out there who have no idea where to start. You don’t need to be a web developer to show them the basics. Helping someone get from zero to one is way more valuable than most people realise.

Teaching Isn’t About Perfection

Most people think you have to know everything to teach. That’s just not true. Teaching is about simplifying things for others and pointing them in the right direction.

I once had to train a team on a website building tool that I had barely used. I didn’t know every single feature, but I knew enough to get them up and running. And when they had questions I couldn’t answer? I showed them where to find the answers. That’s all they needed.

Or imagine you’re great at using LinkedIn, and a fresh graduate wants to start posting but has no clue where to begin. To you, it’s second nature. To them, it’s overwhelming. Sitting down with them and walking them through it could change everything for them. What’s obvious to you is valuable to someone else.

The Knowledge You Have Is Valuable

“But can’t people just Google it?” Sure. But most people don’t want to sift through 50 YouTube videos, five online courses, and a hundred blog posts. They want someone to give them a clear, simple path forward. And they’ll pay for that clarity.

Take personal fitness trainers—most of them aren’t elite athletes. They’re people who figured out how to get in shape, took a six week course, and now they help others do the same. That’s why people trust them.

Or consider coding. Maybe you just learned Python last month. Someone with zero experience would love for you to guide them through those painful first steps. To them, you’re an expert.

That’s all for this week. If this resonated with you, share it with someone who might need to hear it.

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