I help business owners, solopreneurs and organisations do better with today's technology and ways of doing things.
After spending thirteen and a half years working in a national radio network as a presenter, writer, online developer, content creator and manager, I was promptly told that I could either resign and take a payout - or the company would make life hell for me until they had time to invent an excuse to fire me.
After all that time, I was out of practice at learning new things and was convinced that I was unemployable and too old at forty to start a new career. I was very wrong.
I started my own web and social media agency on the Gold Coast in 2017, took a job in Darwin selling television ads, moved my life up north for the fourth time since 2003, put my tail between my legs and tried my luck.
The move paid off.
I grew my digital creative agency in to a client list that I sold for enough to clear my debts in 2022.
I kept the name and converted it to a digital skills training business that has contracts with two of Australia's biggest companies, three state/territory governments and the biggest social media company in the world.
Then I split out a public speaking training business from it in late 2022.
I bought a failing cafe in North Queensland in 2020 during the pandemic for $18,000 that now makes $1.7 million a year.
I bought another North Queensland cafe in 2021, and another in 2022.
The cafe group is on track to bring in over $3 million in 2025.
I just bought into a NSW country menswear store group that I am reinventing into community destinations and hubs for people to meet, talk and collaborate.
By the end of 2026, it will be grossing $3.5 million.
I have been the Chair of a 450-member business network.
I am the Chair of Darwin City Retailers Association.
I am one of just five trainers contracted by Meta (Facebook) Australia & New Zealand.
I was awarded Top Voice status on LinkedIn in 2024.
I contract to Darwin Innovation Hub supporting startups and growing a thriving entrepreneurship community.
I am a trainer for the Public Sector Network across Australia and New Zealand.
Breaking away from the dangers of full-time-employment has given me a life that I could not have imagined.
I'm not filthy rich and I don't really want to be.
But I have freedom to choose, move and act.
The freedom to work the hours I want for the people I want on the things I want and in the places I want.
It's not a life that everyone wants. But it's the life I want.
And that's what I want to help others to do.
Because only business can save the world. But first, business needs to start, grow and sustain itself.
And that's what I'm here to help with.
This week I had one of those consultations where everything starts off like a therapy session. A lovely, very accomplished woman in her early 50s, stuck at the intersection of no longer needing to raise children, no longer wanting to raise her boss's profits, and no longer content to just binge “Farmer Wants a Wife” every night while sipping her second wine and scrolling through photos of other people’s holidays.
She had been working in the same place since she left high school. Stable. Loyal. Respected. But now? Restless. Unfulfilled. And carrying a vague guilt for wanting more when she already had “enough.”
So I asked her to carve out just 30 minutes a day to explore her ideas. Not act on them. Just explore. Try. Scribble. Dream.
That’s when her face changed.
“How am I supposed to find 30 minutes?”
Her schedule was precise. Home by 4:45. Shower. Wine. Dinner. News. Reality TV. Meditation. Scroll. Sleep. Comfort, curated. Life, paused.
It hit me. When routine becomes a blanket, even the smallest breeze of change feels like a storm.
We build routines like we build walls. And we mistake full days for full lives.
I get it. In 2015, my life was gym, gym, and more gym. I looked great. But I was emotionally bankrupt. When everything collapsed in 2016, I realised the muscles weren’t going to save me.
And they didn't - especially after I got injured and lost those too.
Autopilot feels like safety. But it’s often just sedation.
The difference between the people who survive a life shake-up and the ones who thrive through it isn’t money, connections or even talent. It’s that some of us practise change.
My client didn’t need to quit her job. She just needed to make space in her life for the version of her that might do something more. She needed 30 minutes to light the pilot flame.
It’s not about building an empire. It’s not even about launching something. It’s about proving to yourself that you can create instead of consume. That you can invest instead of distract.
The goal isn’t to disrupt everything overnight. It’s to step out of the hypnotic loop where each day looks the same as the one before it, and you’re constantly chasing comfort instead of creating meaning.
What comes out of those 30 minutes might be your first piece of content.
Your first client conversation.
Or even just your first decision to stop saying “someday.”
The first 30 minutes probably won't be anything significant... but your 14th 30-minutes could be a lot.
In fact, you'd be surprised just how much could come out of 30 minutes of truly focused work on something you love.
We’ve glamorised transformation. As if you need a total breakdown to make a breakthrough.
I mean, even I have glamorised it in myself. Some of my biggest wins came no longer after my most heart-wrenching losses. But it doesn't have to be that dramatic all the time.
The most powerful change can often be the quietest. It’s not a mid-life crisis. It’s a mid-life choice.
The person you want to become is only ever 30 minutes a day away. You don’t need more time. You need better use of the time you already give away to things that don’t grow you.
And if you can’t find 30 minutes in a day? You probably need 60.
Australian Digital Education & Retail Group Pty Ltd
ACN: 683428882
PO Box 36078 Winnellie NT 0820 Australia
Messsage Service: +61 440 137 779