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In the 2020s, social media has become an essential part of modern business. It allows companies to connect with their customers, promote their products and services, and drive business results. It can take lots of work to make a social media plan that helps your business reach its goals because social media is constantly changing. 

In this guide, I’ll give you five tips for making a social media plan that works. By following these best practices, you’ll be able to make a social media plan that reaches and engages your ideal customer. And that’s what it takes to help you reach your business goals.

Matching your social goals to your business goals

Setting goals for your social media plan is an essential first step towards making a plan that works. Here are some more things to think about when setting your goals:

Make your goals SMART: Make sure they are Specific, Measurable, Attainable, Relevant, and Time-bound. This will make sure that you can reach and measure your goals. For example, a SMART goal could be to “increase website traffic from social media by 10% in the next three months by posting at least two new blog articles per week on LinkedIn.”

Align your goals with your business goals: Your plans for social media should align with your business goals. This will help you ensure that your social media work is helping your business do well.

Be realistic: Setting high goals is essential, but you should also be realistic about what you can accomplish with social media. Make sure your goals are challenging but still doable with the time and resources you have.

Review and make changes as needed: Be bold and change your goals based on how well you’re doing and how the needs of your business change. Regularly reviewing and changing your goals will help you stay on track. And that will ensure that your social media efforts have the effect you want them to have.

Working out who your customer is

For a social media plan to work, you need to know who you’re trying to reach. Here are a few things to think about when trying to figure out who your audience is:

Demographics: Think about how old your audience is, what gender they are, where they live, and other things. This will help you make your content and messages more relevant to what they want.

Interests: Know what your audience is interested in and what content they are likely to like. This will help you develop content that they like and make them want to come back for more.

Behaviours: Consider how your audience uses social media and why they interact with brands on these sites. This will help you create campaigns and content that reach them and interest them.

Research: There are many ways to learn about your audiences, such as through social media analytics, customer surveys, and online tools for market research. This will give you a complete picture of your audience and help you make a better social media plan.

By knowing your audience, you’ll be able to make more relevant and exciting content and campaigns, which will help you reach your social media goals.

Making sure you’re active in all the right places

When deciding which of the social media platforms is best for your business, there are a few key things to keep in the front of your mind:

Who you want to reach: Choose platforms where the people you want to visit are present and active. This will help you reach out to them and get their attention.

Platform features and capabilities: Think about what each platform can do and how it fits with your business goals. For instance, platforms like Instagram and Pinterest might be better if you want to show off your products visually.

Because you have limited resources, you need to be savvy about how many platforms you use. It’s better to focus on a few social channels and do them well than to try to be active on all of them and spread yourself too thin.

Looking over your shoulder at the competition

Analyse your competitors by looking at their platforms and how they use them. This will give you a pretty good idea of what strategies are working for them and help you figure out which platforms your business might want to try.

By carefully considering these things, you’ll be able to choose the best platforms for your business and your audience.

A content calendar is a tool that helps you plan and schedule your social media posts ahead of time. When making a content calendar, here are a few things to think about:

Types of content: Plan out the kinds of content you want to post, such as blog posts, infographics, videos, or social media posts.

Frequency: Decide how often you want to post on each platform and make a schedule. Keep in mind that different platforms have different best posting times, so make sure you look up the best practices for each platform you use.

Responsibility: Give the right team members or contractors the job of making and publishing content.

Consistency: Make a regular schedule for posting and stick to it. This will help get people interested in what you say and tell them when to expect new content from you.

Flexibility: A content calendar helps you stay organised, but it’s essential to leave room for flexibility and the ability to respond to current events or trending topics.

A content calendar will help you stay on top of things and ensure you are always making and sharing helpful content with your audience. It can also make it easier to keep track of how well your social media strategy is working and make changes as needed.

Knowing how you’re going

Monitoring and analysing your social media performance is crucial if you want to know how well your efforts are working and make changes as needed. Here are a few essential things to think about when you are keeping track of your performance and analysing it:

Use analytics and insights: Most social media sites let you track how well you’re doing by giving you analytics and insights. These tools can help you determine how your content is doing, who is reading it, and how they interact.

Set benchmarks and key performance indicators (KPIs): Set standards and KPIs to help you track your progress. It’ll help you to see if you are meeting your goals. This could include things like website traffic, rate of engagement, and rate of conversion.

Review your performance often: Make it a habit to look at your performance data often and compare it to your benchmarks and key performance indicators (KPIs). This will show you what is working and what isn’t, so you can make changes as needed.

Adjustments as needed: Use your performance data to make any changes to your social media plan that will help you do better. This could mean changing the kinds of posts you make, how often you post, or the platforms you use.

By keeping track of and analysing your progress, you’ll be able to improve your social media efforts and reach your goals more quickly.

The Bottom Line

In conclusion, it takes careful planning and thought to make a social media plan that works. Using these five tips, you can reach your social media goals and improve your business. First, make sure you have clear goals that are SMART and in line with your business goals. Next, spend some time getting to know your audience and figuring out which social media platforms they will use the most. Make a content calendar to stay organised and keep giving your audience good content. Monitor and analyse your performance often to determine what’s working or needs to be changed. By following our collection of best social media practices, you can make a plan for social media that helps your business and gets people interested.