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Social Media Isn’t Dead. It’s Forking.

Social Media Isn’t Dead. It’s Forking.

You probably didn’t realise that it’s social media’s 25th birthday this year. Back in 1997, a website called Six Degrees attempted to show that we’re all connected by just six degrees of separation. It featured messaging between members and the ability to invite...
Future Marketing: The Skills You’ll Need

Future Marketing: The Skills You’ll Need

Marketing is more complex than ever. Digital transformation has led to the rise of new technologies, channels, markets and customer behaviour. To thrive in this new environment, marketers need new skills and a broader set of abilities. The effectiveness of marketing...
How to not annoy your followers on social media

How to not annoy your followers on social media

There’s a fine line between staying in touch with your audience and annoying them. You want to stay top of mind with them without coming across as spammy or desperate. But how can you ensure you’re not crossing the invisible line and annoying them? If you don’t take...