Your Christmas retail marketing plan starts in June

Your Christmas retail marketing plan starts in June

Still over six months away from Christmas, which means we’re just 4 months away from the shopping season for Christmas. Doesn’t feel quite so distant now does it! What can you do now to prepare your online activity for the holiday season?  What should we be doing...
How to get better reach on the Instagram feed

How to get better reach on the Instagram feed

More than a few of us have noticed that reach for our posts on the Instagram feed has been dropping over the last few months. So what is happening? What can we do about it? And what does Instagram have to say about it?  With so many people, businesses and ads on...
Spelling matters to Google Shopping

Spelling matters to Google Shopping

Everyone knows a grammar prince or princess. You know, the ones who correct all your spelling and grammar online like it’s their divine right? Well, they might be on to something, given a recent update from Google.  It might feel like our grammar-loving friends...
Is Facebook listening to me?

Is Facebook listening to me?

There is an urban legend going around that claims that if you hold your phone up to your mouth and say “Hawaii, Hawaii, Hawaii” that you will start getting ads for holidays in Hawaii within an hour on Facebook. It’s tinfoil hat time! There are three main reasons why I...
Who is your actual competitor anyway?

Who is your actual competitor anyway?

You sell bananas. A guy down the road sells bananas. In the next town over another guy sells bananas. You’ve heard that a girl a few streets over has decided to sell bananas as well. You already had competitors long before any of them appeared. Competition is a...