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Sharing news on Facebook may come back to bite you

Sharing news on Facebook may come back to bite you

Fake news, misinformation and disinformation have been the bane of Facebook for a decade. As soon as we knew how to share memes and articles, we did it en masse. If you’re doing that as a business, you’re about to get slapped.  Sharing those inspirational stories...
Don’t trust Google Analytics 4 just yet

Don’t trust Google Analytics 4 just yet

If you’re an early adopter kind of person, you might have hopped on the Google Analytics 4 bandwagon. The warnings were clear. Do not remove your existing analytics code. Several months later I can see why!  Google Analytics 4 is the update that gets Google ready...
Where should I advertise?

Where should I advertise?

There are over one hundred different ways for a business in any market to advertise themselves. From the more traditional methods like newspapers and phone books to the latest digital platforms it can be hard to know what to choose. When choosing a method of...
Going viral is not a good growth strategy

Going viral is not a good growth strategy

Doing a stunt, making a funny video or using a famous celebrity to help you to “go viral” may seem like it’s an effective way to grow a business fast. But going viral can actually prove to be detrimental to your long term success.  Do you remember Rebecca Black?...
Beware of age discrimination on Facebook Ads

Beware of age discrimination on Facebook Ads

Sometimes it might feel like social media is a bit of a wild wild west where you can do whatever you like. But it’s not. Those platforms have rules. And those rules are tightest when it comes to running ads. Sometimes I look at an ad on Facebook and wonder how they...