What kind of content performs best on Google?

What kind of content performs best on Google?

The days of writing blogs that nobody but Google will ever read are over. You can’t trick your way up the search rankings now that machine learning is pre-empting every little trick you want to try. So what content works?  There are certain kinds of content that work...
Annoying clients aren’t always what they may seem.

Annoying clients aren’t always what they may seem.

In a perfect world, you’d only work with the clients that make you feel good, inspired, reassured and confident. Trouble is, that all those things are what friends do for you, not clients. Clients are a whole other beast. When a client goes rogue it can be hard to...
Can’t get Clubhouse? Try these alternatives.

Can’t get Clubhouse? Try these alternatives.

By now you’ve been blasted with news and opinions about Clubhouse, the hit invite-only audio app that’s been taking the business and marketing world by storm. But did you know that there’s a tonne of clones on the way as well? Clubhouse is worth $1 billion dollars...
What work you can and can’t get done inflight

What work you can and can’t get done inflight

It might be tempting to use the time inflight to do a crossword. But you. may be able to get some work done too. (Photo: Canva) You’re stuck on a plane for a couple of hours. You could catch up on some sleep, or catch up on a few episodes of whatever you’re watching...