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What to do when your Facebook Ads aren’t working

What to do when your Facebook Ads aren’t working

Marketing isn’t an exact science, so all the well-intentioned advice, tips and tricks in the world won’t work for every business, every time. Sometimes ads fail to deliver. When they do, what do you do next? Facebook Ads opened up the world of online advertising for...
Why your newsletters aren’t getting any opens

Why your newsletters aren’t getting any opens

Email newsletters are a funny thing. Half the time we don’t remember subscribing to them, the other half of the time we subscribe to them and never see them. If it feels like nobody is opening your emails, here’s perhaps why. Every sales funnel, sales trainer, digital...
Facebook algorithm update coming in May / June 2021

Facebook algorithm update coming in May / June 2021

For a long time, we figured that we knew how to game the Facebook algorithm. Be controversial. Be topical. Hop on trends. After all, the ones who grab the most eyeballs win, right? Well, that is all about to change. The new way forward for ranking on Facebook is going...
Posting text on Facebook that doesn’t seem scammy

Posting text on Facebook that doesn’t seem scammy

Lots of text, lots of emojis, long lists of reasons for people to buy your stuff. There are tonnes of techniques for business owners trying to work their way in to the eyes and brains of viewers. Do they work though? Text captions on Facebook posts and ads don’t...
Does Yoast actually do anything for SEO?

Does Yoast actually do anything for SEO?

It’s almost the default SEO plugin to add on to WordPress websites. Millions of websites are using it and it’s being developed and updated all the time. But does adding Yoast actually do anything? Yoast is a plugin used on WordPress that claims to assist you to rank...