Leadstarter is more of a new idea. The world of Marketing Automation is currently expensive and in the realm of high-tech, but low-touch. Leadstarter, in conjunction with Clickstarter takes the idea that small-to-medium business is far more comfortable with meeting you in person to show them how, before you walk away and leave them with a system that they probably won't know how to use.
Leadstarter uses a beautifully-developed Marketing Automation solution that fits within a content management systems like Wordpress and Joomla to add professional lead-capture and qualification in a series of email contacts with the lead. Finally it guides them through to conversion (whether that's a phone call or a sale on the site).
See the full product description here at www.leadstarter.com.au.